Brand Tone

Energetic, Bold, and Expressive. The language is confident, playful, and inclusive, aimed at a community that values freedom and standing out, selling an experience of confidence and creative expression.

Brand Values

• •Self-Expression and Individuality
• •Artistic Collaboration
• •Community
• •Comfort and Quality
• •Boldness and Freedom

Best Practices

• •Lead with Energy: Start copy with active, high-energy verbs and powerful adjectives. Use words like "ignite," "unleash," "electrify," "radiant," and "mesmerizing" to capture the dynamic feel of the festival experience.
• •Speak to the Feeling, Not Just the Feature: Instead of just saying "82% Polyester, 18% Spandex," frame it as "Made with a second-skin fabric that moves, stretches, and dances with you all night long." Focus on the confidence and freedom the clothing provides.
• •Build the Community with Language: Use inclusive, community-centric terms like "Kandy Krew," "festival fam," and "fellow ravers." This creates a sense of belonging and transforms customers into brand advocates.
• •Balance Playful with Informative: While the tone is fun and expressive, ensure product descriptions are clear and helpful. Include essential details on fit (e.g., "true to size," "flattering cut"), fabric, and care instructions to build trust and manage expectations.
• •Let the Art Shine: When featuring artist collaborations, tell the story behind the art. Briefly introduce the artist and the inspiration for the design. This reinforces the brand's value of supporting creativity and gives the product a deeper meaning.

Social Perception

WILD KANDY is perceived as a go-to brand for unique, high-quality, and comfortable festival and rave wear. Customers view it as a source for visually stunning pieces that allow self-expression. The artist collaborations are well-received, adding authenticity and positioning the brand as a key player in festival fashion for those seeking wearable art beyond mass-produced outfits.

Copy Examples

• •Warning: May cause spontaneous dancing. Our new 'Cyber-Funk' Bodysuit isn't just an outfit—it's a vibe. Designed with 4-way stretch to move with you from sunset to sunrise. Be bold. Be seen. Be unforgettable. #WildKandy
• •The beat drops. The crowd moves. You are exactly where you need to be. Gear up for a season of pure energy with festival wear that’s as vibrant and untamed as your spirit. Shop the Festival Edit now.
• •This is not just fashion. This is wearable art. We’ve teamed up with the visionary @ArtistName to turn their incredible designs into pieces that tell a story. Support art and express your inner magic. Link in bio to explore the collection.
• •Comfort that goes hard. Style that won't quit. Our men's collection is engineered for epic nights and unforgettable moments. From vibrant meggings to statement cloaks, we’ve got you covered. #MenOfRave #FestivalFashion
• •You are the festival. We love seeing the Kandy Krew in the wild! Tag @wildkandyfashion and use #KandyKrew for your chance to be featured on our feed and win an exclusive discount on your next haul. Show us your style!