Tono de Marca

authentic, earthy, and nurturing

Valores de Marca

• •Connection to Nature
• •Purity and Clean Living
• •Mindful Craftsmanship
• •Authenticity and Transparency

Mejores Prácticas

• •Lead with the "Why": Always connect products back to the core mission—a deep love for nature and clean living. Start with the inspiration (e.g., "Inspired by alpine lakes...") before detailing the product features.
• •Use Sensory and Evocative Language: Use words that evoke the scents, textures, and feelings of the outdoors—"crisp, free-flowing rivers," "colorful, fragrant blooms," "silky smooth." This reinforces the brand's natural foundation.
• •Tell the Founder's Story: Periodically weave in Brittnee's story and connection to the Pacific Northwest. This personal touch builds authenticity and distinguishes the brand from larger, more impersonal companies.
• •Highlight Ingredient Integrity: Consistently emphasize key attributes like "plant-powered," "no synthetic fragrances," "cruelty-free," and "handcrafted." This appeals directly to the target audience's values.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the earthy, rustic, and free-spirited tone is reflected in every piece of content, from the visuals on Pinterest to the captions on Instagram and the product descriptions on the website. Consistency builds brand recognition and trust.

Percepción Social

The public perceives Wild June Co. as a high-quality, trustworthy artisan brand. Customers express strong appreciation for the effectiveness of the products, particularly items like the "Nourish" hand cream and various body oils. Reviews frequently mention the amazing natural scents and the moisturizing properties of the products. The packaging is also noted as being well-done. Overall, the brand is seen as a go-to for those with sensitive skin or anyone looking to switch to cleaner, more natural personal care products. It is viewed as authentic, effective, and deeply connected to its Pacific Northwest roots.

Ejemplos de Copy

• •Wild Beauty for Skin & Soul. Handcrafted skincare inspired by the rugged mountains and wild meadows of the Pacific Northwest.
• •Capture the feeling of a sun-soaked meadow. Our new Solstice Body Oil is a tribute to long summer days, blending calendula-infused oils and a hint of citrus to leave your skin glowing and deeply nourished. Bring the outdoors in. #WildJuneCo #BotanicalSkincare #NaturalGlow
• •Meet Flower Face, your daily ritual for calm, hydrated skin. We've combined healing botanical extracts and skin-soothing butters to create a cream that’s both gentle and effective. It’s plant-powered skincare that lets your natural beauty bloom. Free from synthetic fragrances, just pure goodness you can feel good about.
• •Ready for Adventure? Our Bug-Free Camp Spray is Back!
• •Tired of ingredients you can't pronounce? At Wild June Co., we believe in a simpler path to beauty. Founded in the Pacific Northwest, we create natural, mindfully crafted skincare to soothe your skin and soul. Discover our "Free Spirited Beauty" approach and find your new favorite ritual. Shop now for 15% off your first order!