Brand Tone

Empowering & Confident, Friendly & Approachable, Passionate & Purpose-Driven, Informative & Transparent, Body Positive & Inclusive

Brand Values

• •Inclusivity (Specifically Size Inclusivity for Larger Busts)
• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Body Positivity & Empowerment
• •Transparency
• •Community
• •Women-Owned & Operated

Best Practices

• •Always Lead with Empowerment and Positivity: Frame all messaging to uplift and instill confidence. Focus on solutions and positive outcomes (e.g., "Feel confident and secure" rather than "Stop worrying about spillage").
• •Emphasize "For Us, By Us" Authenticity: Remind the audience that the brand was created by women who understand their specific needs. Use relatable language that speaks to shared experiences.
• •Weave in Sustainability and Ethics Naturally: Don't just state facts; connect sustainable practices to shared values of caring for the planet and its people. Make it part of the quality and feel-good promise.
• •Maintain a Friendly and Inclusive Voice: Address customers directly and inclusively. Use "you," "we," and "us" to foster a sense of community. Ensure language celebrates all body types within their niche.
• •Be Clear, Informative, and Transparent (Especially About Fit and Function): Provide detailed and honest descriptions about how products fit, the support they offer, and the materials used. This builds trust and helps customers make informed decisions.

Social Perception

Trusted Provider for Larger Busts, High Quality & Effective, Ethical & Sustainable Leader, Empowering & Confidence-Boosting, Good Customer Service, Worth the Price

Copy Examples

• •Instagram Post (Image: Diverse group of women laughing on a beach in Wild Isles Swim): Text: "Sun-soaked days, unstoppable confidence. ✨ Our swimwear isn't just made to fit D cups & up; it's made to free your spirit. Dive into comfort, support, and sustainable style. #WildIslesSwim #FeelGoodSwim #BodyPositive"
• •Facebook Ad (Carousel showcasing different tops and their adjustable features): Headline: Finally! Swimwear That Gets You. Body: Tired of compromising between support and style? Wild Isles Swim offers wire-free, adjustable bikinis designed for D+ cups. Made with love in the USA from regenerated ocean plastics. Feel the difference. Shop now for 100% Feel Good Guarantee! Button: Discover Your Fit
• •Website Homepage Banner: Text: Beyond the Beach: Swimwear That Supports You & The Planet. Ethically made for D cups & up. Experience the Wild Isles difference.
• •Email Subject Line (for a new collection launch): Subject: Just Landed: Your New Favorite (Supportive & Sustainable!) Swimwear 🌊
• •TikTok Video Caption (Video: Quick cuts of someone easily adjusting their Wild Isles top, then confidently jumping into water): Text: POV: You finally found a bikini top that ACTUALLY supports you without wires 🙌 Bye bye, dreaded underboob! 👋 Hello, all-day comfort & confidence! 😉 #WildIslesSwim #BustyProbsSolved #SustainableStyle #MadeInUSA