Brand Tone

practical, supportive, and professional

Brand Values

• •Support for Small Business
• •Quality and Utility
• •Niche Expertise

Best Practices

• •Focus on the "How": Frame your copy around how your products enable your customers. Use words like "support," "empower," "provide," and "equip."
• •Use Clear and Professional Language: Avoid overly casual slang or jargon that might detract from the professional and reliable image. Keep the language direct and informative.
• •Highlight Quality and Functionality: Consistently mention the practical benefits of your products, such as durability, UV protection for glass, and freshness of botanicals.
• •Speak as a Partner, Not Just a Seller: Use inclusive language ("we," "your business") to foster a sense of collaboration with your clients. Position the brand as an integral part of their success.
• •Maintain a Clean and Organized Visual Identity: Ensure that all visual content on social media and the website is clean, well-lit, and professionally presented to mirror the brand's values of quality and professionalism.

Social Perception

specialized supplier and a functional and necessary partner for their businesses

Copy Examples

• •Your Craft is the Magic. We Just Supply the Vessels. High-quality amber glass bottles and jars for herbalists who value perfection.
• •From our shelves to your apothecary. We're dedicated to providing the finest botanicals and packaging supplies to help you share your wellness creations with the world. #HerbalistSupplies #SmallBatch #WellnessBusiness
• •Our 4 oz. Amber Boston Round bottles offer superior UV protection for your precious tinctures and oils. Designed for durability and a professional finish, they are the reliable choice for your herbal products.
• •Restock Your Essentials: Glass Droppers, Bulk Herbs, and More Inside.
• •At Wild Island Trading Co., our passion is empowering creators. We were founded on the belief that every herbalist, artisan, and small business deserves access to quality supplies to bring their vision to life. We're more than a supplier; we're your partner in wellness.