Brand Tone

Passionate, nostalgic, eco-conscious, deeply personal, story-driven, evocative, transparent, and direct.

Brand Values

• •Sustainability
• •Authenticity
• •Community
• •Individuality
• •Conscious Consumption

Best Practices

• •Embrace Storytelling: Every piece of copy, from product descriptions to banners, should connect back to the brand's core narrative of rebellion, nature, and nostalgia. Use evocative language that paints a picture of the lifestyle you represent.
• •Use "Eco-Conscious" Language: Consistently integrate keywords like "slow fashion," "circular," "sustainable," "pre-loved," "conscious," and "small footprint" to reinforce brand values. This builds trust with an audience that prioritizes sustainability.
• •Maintain a Personal and Passionate Tone: Write as if you are speaking directly to a kindred spirit. Use "we" and "you" to create a sense of community. The tone should feel like it's coming from a person with a deep passion, not a faceless corporation.
• •Be Transparent and Informative: Given the nature of vintage and pre-loved items, clarity is key. Be upfront about authenticity, condition, and sourcing. This directness, as seen in the site's current copy, builds credibility.
• •Champion Individuality: Use language that empowers the customer's choice to be different. Words like "unique," "rare," "one-of-a-kind," "collector's item," and "unearth" highlight the exclusivity and special nature of the products, appealing to a customer who values standing out.

Social Perception

Perceived by its niche audience as a trusted, authentic curator of rare and desirable bohemian and vintage fashion items, offering positive and personal customer service. Broader public perception is minimal due to limited online footprint.

Copy Examples

• •Wear the wild. Our curated collection of slow fashion isn't just clothing—it's a story of sustainability and fearless spirit. Discover unique, pre-loved treasures that honor the earth.
• •Born from a love of freedom and the hum of the wild. This authentic vintage piece carries the spirit of its era. With its flowing silhouette and intricate lace, it’s more than a dress; it's a piece of history waiting for its next chapter with you. A true collector's item for the soulful wanderer.
• •Wild Hunai isn't just a store; it's a philosophy. We grew from the soil of Australian activism, believing that style should be sustainable and storytelling essential. We rescue beautiful garments, giving them new life in a world of fast fashion.
• •Subject: For the Wildly Individual | New Arrivals Inside. This week, we've unearthed a handful of rare gems, from iconic Spell designs to one-of-a-kind artisan creations. Each piece is chosen for its beauty, quality, and small footprint. Step away from the mainstream and find something that truly speaks to you.
• •Explore the Archives