Brand Tone

Elegant & Sophisticated, Innovative & Creative, Natural & Quality-Focused, Celebratory & Joyful, Approachable & Inspiring

Brand Values

• •Innovation
• •Quality & Craftsmanship
• •Natural & Sustainable Practices
• •Passion for Food & Flavor
• •Customer Experience & Inspiration
• •Family Business Ethos

Best Practices

• •Emphasize Visual Language: Use descriptive words that evoke the beauty, vibrant colors, and transformative nature of the products (e.g., "unfurl," "shimmer," "vibrant crimson," "dazzling blue").
• •Highlight the "Wow" Factor & Uniqueness: Focus on what makes the products special – the blooming flower in a drink, the magical color change, the gourmet Australian native flavors. Use words like "unique," "original," "discover," "transform."
• •Maintain an Elegant but Accessible Voice: The tone should feel premium and sophisticated, but also inviting and inspiring for both professionals and home enthusiasts. Avoid overly technical jargon or overly casual slang. Think "approachable luxury."
• •Connect to Occasions & Emotions: Frame the products as enhancers of celebrations, special moments, and creative expression. Appeal to feelings of joy, delight, sophistication, and the pleasure of sharing.
• •Reinforce Natural Quality & Origin: Subtly weave in mentions of natural ingredients, sustainable practices, and Australian heritage (where appropriate) to build trust and underscore the brand's commitment to quality.

Social Perception

Unique & Premium, Visually Appealing & "Instagrammable", Great for Cocktails & Celebrations, Innovative and Fun, Trusted Quality

Copy Examples

• •Elevate your everyday. Discover the magic of Wild Hibiscus and transform simple moments into sparkling celebrations. Taste the extraordinary, naturally.
• •Unleash your inner artist. With our vibrant b'Lure Butterfly Pea Flower Extract, craft stunning, color-changing cocktails that captivate the senses. Innovate your sips.
• •Crafted with passion, from our farms to your flute. Experience the exquisite taste and beauty of our Original Wild Hibiscus Flowers in Syrup – a truly unique indulgence.
• •More than an ingredient, it's an experience. Add a touch of whimsical wonder to your desserts and drinks. What will you create with Wild Hibiscus?
• •The secret to unforgettable gatherings? A bloom of hibiscus, a swirl of natural color. Delight your guests with the pure, handcrafted quality of Wild Hibiscus Flower Co.