Tono de Marca

inspirational, approachable, and earthy

Valores de Marca

• •Creativity
• •Community
• •Nature & Wilderness
• •Curiosity and Play
• •Wellness and Connection

Mejores Prácticas

• •Lead with Passion and Story: Always connect the product or event back to the core story of the brand—the love for art, nature, and community. Share the 'why' behind a new creation or retreat.
• •Use 'You' and 'We' to Foster Community: Employ inclusive and direct language. Phrases like 'Join us,' 'Let's create together,' and 'How will you find your wild?' make the audience feel like part of the studio's journey.
• •Emphasize the Experiential Element: Even when selling a physical product, frame it as part of a larger experience. A pendant isn't just an accessory; it's a piece of a creative journey. A print isn't just decor; it's a piece of the wild.
• •Maintain an Earthy and Authentic Vocabulary: Use words that evoke nature, creativity, and genuine feeling. Terms like 'handcrafted,' 'intentional,' 'gather,' 'explore,' 'flow,' and 'wander' align perfectly with the brand's values.
• •Keep it Positive and Encouraging: The tone should always be uplifting. The copy should inspire action not by creating urgency or fear of missing out, but by inviting the audience to join in on a joyful and fulfilling creative experience.

Percepción Social

The brand is perceived as authentic and passion-driven, led by an artist who is personally invested in her craft and community. The focus on handmade, original art and immersive experiences positions it as a niche and heartfelt business rather than a large, commercial enterprise. The messaging about celebrating 'the wildness within' resonates with an audience that values creativity, personal growth, and a connection to the natural world.

Ejemplos de Copy

• •There's a magic in turning raw materials into something beautiful with your own two hands. Join our weekend flameworking workshop and discover your own creative flow. Let's melt, shape, and create together. No experience needed, just a curious spirit. ✨
• •Answer the call of the wild. Our immersive backcountry retreats are designed to help you disconnect from the noise and reconnect with yourself. Hike, create, and find your community under the open sky.
• •Handmade with intention, each glass pendant is a unique piece of wearable art. A small reminder to embrace the playful, wild, and wonderful parts of who you are. The perfect, personal gift for the creative soul in your life.
• •Inspired by the rugged landscapes of the Texas backcountry, our new limited edition relief prints are here. Bring the spirit of the wild into your home and let your walls tell a story of adventure and artistry.
• •Come say hi! We're popping up at the Austin Local Market this Saturday. See our latest glass creations, chat about art, and join a community that celebrates the handmade and the heartfelt. We can't wait to meet you.