Brand Tone

The brand's tone is bold, empowering, and free-spirited. It speaks to a customer who is confident and expressive. The language used is evocative and aims to inspire a sense of individuality and adventure. There's also a clear western flair, which adds a touch of rustic charm and independence to the overall tone.

Brand Values

• •Boldness and Self-Expression: The brand champions the idea that uniqueness should be celebrated, not suppressed.
• •Quality: There is an emphasis on providing high-caliber, distinctive collections that are built to last.
• •Empowerment: The brand's mission is to help customers feel confident and express their "innate 'wild heart'".
• •Individuality: It caters to "free-spirited drifters and dreamers," offering an outlet for personal style.

Best Practices

• •Use Empowering Language: Consistently use words and phrases that inspire confidence and individuality, such as "bold," "unleashed," "statement-making," and "free-spirited."
• •Maintain a Western-Bohemian Aesthetic: Ensure that all visuals and descriptions evoke a consistent modern-western and bohemian vibe. This will help solidify the brand's niche identity.
• •Tell a Story: Frame products not just as items for sale, but as tools for self-expression. Every collection and piece should have a narrative that connects with the customer's identity.
• •Engage with the "Tribe": In social media and marketing communications, foster a sense of community by speaking directly to the "free-spirited drifters and dreamers" the brand aims to attract.
• •Be Unapologetically Bold: Don't shy away from a strong point of view in your copy. The brand's identity is built on the idea of not being suppressed, and the copywriting should reflect that confidence.

Social Perception

Based on the branding, Wild Hearts Gifts is likely perceived as a niche boutique for those with a strong sense of personal style, particularly those who gravitate towards a modern-western or bohemian aesthetic. It would appeal to customers looking for unique, statement-making pieces that aren't found in mainstream stores. The brand likely resonates with a community that values authenticity and isn't afraid to stand out.

Copy Examples

• •Don't just wear your heart on your sleeve, wear it across your chest. Our new graphic tees are for the bold, the brave, and the wild. Shop the collection and let your style speak for itself.
• •Adorn yourself in pieces as unique as you are. Our latest jewelry collection is crafted for the free-spirited, with a touch of western charm. Find the piece that tells your story.
• •For the souls that can't be tamed. Embrace your wild side with our latest arrivals. #WildHearts #BohoStyle #WesternChic
• •Boldness is beautiful. Discover apparel and gifts that celebrate your unique spirit.
• •Ready to unleash your wild heart? New arrivals are here.