Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Trustworthy & Quality-Focused, Convenient & Modern, Indulgent & Comforting

Brand Values

• •Quality & Craftsmanship
• •Health & Wellness
• •Convenience & Accessibility
• •Community & Support
• •Customer Satisfaction
• •Transparency
• •Family & Tradition
• •Inclusivity & Equity

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the artisanal nature of the products, the clean ingredients, and the traditional baking methods (like slow fermentation). Use descriptive words that evoke taste and texture.
• •Focus on Convenience and Ease: Clearly communicate the "bake-from-frozen" benefit and the short baking time. Frame it as a solution for busy lives without sacrificing quality.
• •Maintain a Passionate and Approachable Voice: Write as though you're sharing a beloved secret with a friend. Use enthusiastic and warm language. Address the customer directly and invite engagement.
• •Reinforce Core Values: Subtly weave in mentions of supporting small bakeries, the health aspects of sourdough, and the family-inspired origins where appropriate. This builds trust and connection.
• •Be Authentic and Transparent: Avoid overly corporate jargon. Use clear, straightforward language about ingredients and processes. Own the "indulgence" aspect while still highlighting the "clean" nature of the products. Authenticity builds credibility.

Social Perception

High-Quality and Delicious, Convenient for Busy Lifestyles, Worth the Splurge, Great for Gifting and Entertaining, Trustworthy Brand, Engaging Community, Innovative and Growing

Copy Examples

• •Headline: Real Bread, Real Easy. Taste the Difference of Wildgrain. Body: Tired of supermarket compromises? Wildgrain delivers the heart of artisanal baking straight to your freezer. Sourdough, pasta, and pastries made with clean ingredients, ready in 25 minutes. Because life’s too short for anything but delicious.
• •Social Media Post (Image: A golden, freshly baked Wildgrain croissant): Text: That first, flaky bite. ✨ Experience the joy of a Parisian bakery in your own kitchen. Our bake-from-frozen croissants are crafted by artisans and ready when you are. What are you pairing with yours this weekend? #Wildgrain #ArtisanBaking #FreshlyBaked #Convenience
• •Email Subject: Warm Up Your Week with Wildgrain ❤️🍞 Body: Imagine: the aroma of freshly baked sourdough filling your home, without the hours of work. With Wildgrain, it's a reality. Our curated boxes of clean-ingredient breads, handmade pastas, and delightful pastries are your shortcut to gourmet comfort. Explore This Month's Box & Get Free Croissants For Life!
• •Website Banner: From Our Bakers to Your Oven. Effortlessly Delicious. Sub-text: Discover Wildgrain's subscription for bake-from-frozen sourdough, pasta & pastries. Clean ingredients, unforgettable taste.
• •Short Ad Script (Video showing quick bake process and happy family eating): (Scene: Quick shots of items going from freezer to oven to table. Happy faces.) Voiceover (Warm, friendly): Crave that fresh bakery taste, but short on time? Wildgrain delivers! Artisan sourdough, pastas, and pastries – clean ingredients, frozen for freshness, and ready in minutes. Delicious moments, made easy. Visit Wildgrain.com.