Brand Tone

Authentic, Artistic & Creative, Storytelling & Evocative, Respectful & Reverent, Warm & Personal

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Meaning & Symbolism
• •Authenticity
• •Artistic Integrity
• •Connection

Best Practices

• •Emphasize Heritage: Always weave in elements of Irish history, mythology, or culture relevant to the piece. Use evocative language that speaks to the richness of this heritage.
• •Highlight Craftsmanship: Detail the handmade nature of the products. Mention the skill of the craftspeople and the traditional methods where appropriate (e.g., "hand-finished bronze," "cold cast method").
• •Tell the Story: Every piece often has an inspiration or a meaning. Share these stories to create a deeper connection with the audience. Explain the symbolism behind Celtic knots, figures, or inscriptions.
• •Use Warm and Authentic Language: Maintain a tone that is approachable, genuine, and reflects the passion behind the brand. Avoid overly corporate or generic phrasing.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the visual style of the products – which is typically artistic, detailed, and rooted in natural materials and earthy tones. This synergy reinforces the brand's identity.

Social Perception

High-Quality Irish Gifts, Cultural Resonance, Artistic Merit, Trusted Brand, Meaningful Purchases

Copy Examples

• •Crafted by Hand, Inspired by History.
• •Each Wild Goose Studio piece tells a story. Unearth ancient Celtic myths, Irish blessings, and timeless symbols, lovingly handcrafted in our Kinsale workshop. Bring a piece of Ireland's soul into your home.
• •More than just a gift, it's a connection to heritage. Our bronze and cast iron creations are imbued with the spirit of Ireland, making them treasured keepsakes for generations to come.
• •From the heart of Kinsale to yours. Discover the artistry of Wild Goose Studio, where every sculpture is a testament to Irish tradition and the enduring beauty of handcrafted design.
• •Celebrate life's journeys and cherished moments with a unique piece from Wild Goose Studio. Our artists draw inspiration from Ireland's rich tapestry of stories, poetry, and symbols to create gifts that resonate deeply.