Tono de Marca

Friendly and Approachable, Nurturing and Educational, Community-Oriented, Creative and Passionate, Curated and Inspired

Valores de Marca

• •Handmade Craftsmanship
• •Love of Nature and Gardening
• •Creativity and Learning
• •Community Engagement
• •Joy and Well-being

Mejores Prácticas

• •Embrace "Friendly Expert" Language: Continue using welcoming phrases like "Hey, friend!" alongside helpful, informative tips and product descriptions. This balances approachability with knowledgeable guidance.
• •Highlight the "Handmade" & "Local" Story: Consistently emphasize the handcrafted nature of the pottery and the local, family-owned aspect of the business. This resonates with the values of craftsmanship and community.
• •Show, Don't Just Tell, the Joy: Use visuals (especially on Instagram and Pinterest) and descriptive language in captions that evoke the joy of gardening, creating, and decorating a home. Focus on the experience and feeling the products/classes provide.
• •Foster Community Interaction: Actively engage with comments and messages on social media. Continue promoting local events and collaborations. This reinforces the community-oriented value and perception.
• •Maintain a Consistent Visual Aesthetic: Ensure that photography and branding elements across all platforms (website, social media, emails) reflect the natural, handcrafted, and warm aesthetic of the brand. This builds recognition and reinforces the brand's identity.

Percepción Social

Local Gem, Educational Hub, Friendly and Welcoming, Provider of Unique Items, Community-Focused

Ejemplos de Copy

• •Sip into something special. ✨ Our handmade pottery isn't just a mug, it's a moment of warmth, crafted with love, right here in Trussville. What are you brewing this morning? #WildgoosePottery #HandmadeHome #MorningRitual #ShopLocalTrussville
• •Unearth your inner artist! 🌿 Join our upcoming pottery workshop and let your creativity bloom. No experience? No problem! Our friendly instructors will guide you every step of the way. Link in bio for dates & to save your spot! #WildgooseGarden #PotteryClass #TrussvilleEvents #GetCreative #CommunityLove
• •Hey, friend! Looking to add a touch of green to your space? From easy-care houseplants to unique, handcrafted planters that tell a story, we believe a little nature goes a long way in making a house a home. Discover our curated collection and gardening tips in-store and online. #WildgooseGardenTips #IndoorJungle #HomeDecor #HandcraftedGoodness
• •Transform your garden into a whimsical retreat! 🦋🌸 Discover unique, handcrafted pottery and charming garden decor at Wildgoose Garden + Pottery. Curated finds to inspire your green thumb. #GardenInspo #HandmadePottery #OutdoorDecor #WildgooseFinds #TrussvilleAL
• •Email Newsletter Subject Line: 🌿 Your Dose of Greenery & Creativity from Wildgoose! Body Snippet: Hello, fellow plant lover and creative soul! This week at Wildgoose Garden + Pottery, we're buzzing about [New Product/Upcoming Workshop]. Plus, Lauren shares her top tip for [Gardening/Plant Care Challenge] on the blog! Come say hi and find something to make your heart (and home) happy.