Brand Tone

Enthusiastic & Passionate, Helpful & Informative, Approachable & Friendly, Value-Driven, Confident & Reassuring

Brand Values

• •Quality
• •Variety & Selection
• •Affordability & Value
• •Convenience
• •Freshness (through technology)
• •Customer Focus/Nourishing Lives
• •Sustainability (emerging)
• •Community Engagement

Best Practices

• •Stay Enthusiastic and Positive: Use vibrant language that conveys a genuine love for food and cooking. Words like "delicious," "incredible," "adventure," and "discover" fit well.
• •Emphasize Benefits, Not Just Features: Instead of just saying "blast-frozen," explain *why* it matters: "locks in flavor," "peak freshness," "reduces food waste."
• •Be Approachable and Inclusive: Write as if you're talking to a fellow food lover. Avoid overly technical jargon. Welcome both novice cooks and seasoned chefs.
• •Highlight Value Proposition Clearly: Consistently weave in the combination of quality, variety, and affordability.
• •Educate Gently: When addressing potential skepticism (like around frozen meat), do so confidently and informatively, focusing on the positive outcomes (freshness, taste, convenience).

Social Perception

Many customers perceive Wild Fork as a great source for high-quality, well-priced meat and seafood, with an impressive variety. The convenience factor is highly valued. Some consumers are wary of the "all frozen" concept until they try it. A more significant concern for a segment of informed consumers is Wild Fork's ownership by JBS, which has a controversial reputation regarding environmental impact and business ethics. Mixed on Customer Service. Growing Brand Awareness.

Copy Examples

• •Headline: Taste the Difference Freshness Makes. (No, Really.) Body: Our secret? Blast-freezing at peak deliciousness. That means incredible flavor, locked in, from our farms to your fork. Explore over 700 cuts – your culinary adventure starts now! #WildForkFresh #FrozenIsFresher
• •Headline: Weeknight Dinner Hero? Weekend Grill Master? Yes. Body: Whatever your cooking style, find your flavor at Wild Fork. From premium steaks to wild-caught seafood and easy sides, get quality you can trust at prices you'll love. Dinner’s looking up! #WildForkFoods #QualityMeats #EasyMeals
• •Headline: More Flavor. More Variety. Less Waste. That's the Wild Fork Way. Body: We believe great food shouldn't be complicated or break the bank. Our huge selection and smart freezing mean more delicious moments for you, and less food waste for the planet. Good for your plate, good for your wallet. #WildForkValue #SustainableChoice
• •Headline: Don't Just Cook. *Cook Wild.* Body: Unleash your inner chef with everything from everyday favorites to exotic game. Our passionate team is here with tips and inspiration to make your next meal extraordinary. What will you create tonight? #CookWithWildFork #FoodieAdventure
• •Headline: From Our Kitchen to Yours, Quality You Can Count On. Body: We manage every step, from sourcing the best to blast-freezing for ultimate freshness and flavor. That means you get an incredible selection of top-notch protein, conveniently delivered. Experience the Wild Fork difference. #FarmToFork #ConvenientlyDelicious