Brand Tone

Friendly, Approachable, Trendy, Fashion-Forward, Playful, Energetic, Authentically Texan, Joyful, and Free-Spirited

Brand Values

• •Supporting Small Business/Local Community
• •Family-Oriented
• •Customer Happiness/Confidence
• •Quality and Style
• •Texas Heritage (for Texaholic®)

Best Practices

• •Embrace "Friendly Texan Charm": Use warm, inviting language. Incorporate colloquialisms or a slightly more casual tone where appropriate, especially for Texaholic®. Think "y'all," "howdy," (sparingly, to avoid caricature) and a general neighborly feel.
• •Stay "Wildflower" Inspired: Weave in metaphors and imagery related to nature, growth, freedom, and joy. This aligns with their stated Pinterest philosophy.
• •Keep it Trendy and Upbeat: Use enthusiastic language, emojis where appropriate (especially on social media), and stay current with fashion terminology. Highlight newness and excitement.
• •Show, Don't Just Tell, the "Small Business" Heart: Regularly mention being a local Wimberley business. Share snippets of your story or behind-the-scenes to foster connection. Emphasize the "shop small" aspect naturally within your content.
• •Differentiate but Connect Wildflower & Texaholic®: While maintaining an overall friendly and stylish umbrella, allow Texaholic® to have a slightly more rugged, "Texas-proud" edge in its specific copy, while Wildflower can lean more into the chic, feminine, and broadly appealing boutique feel. Ensure the connection as "brother stores" is clear.

Social Perception

Chic and Reliable Boutique, Community-Focused, On-Trend, Welcoming and Positive

Copy Examples

• •Instagram Post (Image: Flatlay of a new floral dress, sunhat, and sandals): Bloom into your best self! 🌸 Our latest arrivals are all about that free-spirited wildflower vibe. Perfect for soaking up the Texas sun or a stroll through Wimberley square. Come find your joy! #WildflowerWimberley #ShopSmall #TexasStyle #WimberleyTX #NewArrivals
• •Facebook Ad (Carousel of men's Texaholic® tees and caps): Rep your Texas pride! 🤠 Texaholic® gear is here for the guys who are unapologetically Texan. From comfy tees to rugged caps, we've got you covered. Swing by our store on the square or shop online! #Texaholic #TexasPride #MensFashion #Wimberley #ShopLocalTX
• •TikTok Video Caption (Video: Quick outfit changes featuring 3 different stylish looks): Your next OOTD is waiting at Wildflower! 😉 Which look is your fave? Let us know in the comments! ✨ #WildflowerStyle #FitCheck #BoutiqueShopping #WimberleyFashion #TrendyLooks #ShopNow
• •Website Homepage Banner: Wildflower & Texaholic®: Your happy place for fashion in the heart of Wimberley. Discover curated styles for the whole family and embrace the joy of everyday beauty. #SmallTownCharm #BigStyle
• •Pinterest Pin Description (Image: A cozy sweater and jeans): Cozy vibes and small-town charm. ✨ That's what we're all about. Find pieces that make you feel like you're 'growing freely in the beauty and joy of each day.' Use PINTEREST10 for a little treat! #WildflowerWimberley #BoutiqueStyle #TexasFashion #CozySeason #PinterestFinds