Brand Tone

Nurturing, Gentle, Thoughtful

Brand Values

• •Quality & Safety
• •Thoughtfulness & Connection
• •Comfort & Well-being
• •Natural & Gentle Living
• •Joy & Celebration

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., nurturing, gentle, whimsical, premium, joyful) and those it is not (e.g., loud, overly technical, sarcastic, cheap). Provide examples of "do" and "don't" phrasing.
• •Focus on "Feeling" Words: Use vocabulary that evokes warmth, comfort, care, and joy. Words like "tender," "cherish," "snuggle," "precious," "bliss," "gentle," and "heartfelt" can reinforce the brand's nurturing tone.
• •Speak to the Gifter and the Recipient: Acknowledge the emotions of both the person buying the gift (wanting to show love and care) and the new parents (experiencing joy, needing comfort and support). Frame product benefits around these emotional needs.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements on the website and any marketing materials. Soft, natural imagery should be paired with equally gentle and warm language.
• •Review and Refine Regularly: Periodically audit website copy, product descriptions, social media posts, and customer service communication to ensure consistency with the defined brand tone. Gather feedback if possible to see if the intended tone is being perceived correctly.

Social Perception

Customers likely perceive the brand as a provider of sweet, aesthetically pleasing, and giftable items for babies and new mothers. The emphasis on "unique" gifts might lead to a perception of the brand offering items that are not mass-market or commonly found elsewhere. If associated with the linen clothing aspect, there might be a perception of the brand valuing sustainability and natural fabrics. The physical store presence mentioned in a journal article suggests a level of establishment and trustworthiness for local customers.

Copy Examples

• •Welcome Little One. Discover our tender new collection of handcrafted gifts, designed to cuddle, comfort, and celebrate every precious milestone.
• •Wrap your love around the new arrival with our Cherished Moments Hamper. Each item is thoughtfully chosen for its gentle touch and pure comfort, creating a perfect welcome for baby and a moment of bliss for Mum.
• •Tiny hands, tiny feet, and a love that’s oh-so-sweet. Our organic cotton swaddles are designed to be as soft as a cloud, ensuring peaceful slumbers and cozy cuddles. Explore the collection at wildflowerlane.com.au #BabyLove #NewbornGifts #GentleBeginnings
• •Hello [Customer Name], at Wildflower Lane, we believe in cherishing every moment. Spoil a new mum or find the perfect, gentle gift for a precious new arrival. Soft, natural, and made with love.
• •At Wildflower Lane, we pour our hearts into curating beautiful, high-quality gifts that celebrate the journey of parenthood. From the softest essentials for baby to thoughtful treats for Mum, each piece is chosen with care, because we know it's the little things that make the biggest difference.