Brand Tone

Trendy & Youthful, Playful & Fun, Authentic & Relatable, Confident & Bold, Aspirational & Cool-Girl Vibe

Brand Values

• •Family
• •Individuality & Self-Expression
• •Trend-Setting & Fashion-Forward
• •Entrepreneurial Spirit & Empowerment
• •Creativity & Design
• •Community & Connection

Best Practices

• •Highlight the "Why": Weave in the brand's story and values – the family aspect, the LA roots, the female-founder story, the "limited edition" nature – to build connection beyond just the product.
• •Visuals and Copy in Harmony: Ensure the tone of the copy matches the visual style of the brand (colorful, energetic, selfie-focused).
• •Engage and Interact: Use questions, calls to action for user-generated content (e.g., "Tag us in your selfies!"), and a conversational style to foster a sense of community and make the brand feel approachable and like a friend.
• •Maintain a consistent trendy & youthful tone across all platforms.
• •Emphasize the 'limited edition' nature of products to create exclusivity.

Social Perception

Fashion Accessory/Status Symbol, Influencer-Driven, Youth-Focused, Good Quality & Protective (Generally), Limited Edition Appeal

Copy Examples

• •"Obsessed with our new collection! ✨ Get yours before they're gone! #WildflowerCases #PhoneCaseObsessed"
• •"Feeling cute, might delete later... but first, gotta show off my new Wildflower case! 😉 #MirrorSelfie #WildflowerVibes"
• •"Your phone deserves a glow-up! ✨ Shop the latest limited-edition cases now. Link in bio! #WildflowerCases #PhoneFashion"
• •"Join the Wildflower family! 💕 Tag us in your selfies for a chance to be featured! #WildflowerFamily #CaseGoals"
• •"Life's too short for boring phone cases! 😉 Express yourself with our unique designs. Shop now! #WildflowerCases #SelfExpression"