Brand Tone

Aspirational & Upscale, Warm & Welcoming, Innovative & Dynamic, Confident & Established

Brand Values

• •Quality & Freshness
• •Customer Experience & Hospitality
• •Innovation & Adaptability
• •Growth & Excellence
• •Community & Local Sourcing

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational yet welcoming, sophisticated but not stuffy, innovative and fresh) with examples of "do's and don'ts."
• •Focus on "Celebration" and "Quality": Consistently weave in language that speaks to celebrating moments (big or small) and the high quality of ingredients and preparation.
• •Emphasize Freshness and Craftsmanship: Highlight the "homemade," "freshly baked," and "artisan" aspects of your products, reinforcing the in-house bakery and quality sourcing values.
• •Maintain a Balance of Upscale and Inviting: While using words that convey a premium experience, ensure the overall message remains approachable and welcoming, avoiding overly exclusive or intimidating language.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media captions, email marketing, and even in-store signage is harmonious and reflects the established brand voice.

Social Perception

Popular & Trendy, High-Quality Food & Baked Goods, Good Ambiance, Premium Pricing, Can Be Crowded, Generally Good Service, Successful Adaptation

Copy Examples

• •Elevate your everyday. Indulge in meticulously crafted dishes and freshly baked goodness, because every moment deserves a touch of Wildflour magic.
• •From our ovens to your heart. Experience the warmth of Wildflour at home with our signature pastries and comforting meals, made fresh for you daily.
• •Celebrating a decade of flavor, passion, and you. Join us as we continue to craft unforgettable dining experiences, one delicious bite at a time.
• •More than just a meal, it's a Wildflour moment. Discover a symphony of tastes in a place where quality ingredients and warm hospitality meet.
• •Your cravings, curated. Explore the diverse world of Wildflour To-Go – from iconic brunch favorites to decadent desserts, delivered right to your doorstep.