Brand Tone

Warm & Inviting, Nature-Inspired & Tranquil, Authentic & Passionate, Conscious & Caring, Slightly Whimsical/Magical

Brand Values

• •Natural & High Quality
• •Handcrafted & Small Batch
• •Customer Well-being
• •Transparency & Authenticity
• •Joy & Comfort
• •Sustainability (implied)

Best Practices

• •Embrace Nature-Inspired Language: Consistently use words and phrases that evoke natural imagery, serenity, and tranquility (e.g., "breeze," "meadow," "forest," "gentle," "serene," "calm").
• •Highlight the "Handcrafted" & "Natural" Aspects: Regularly remind the audience of the natural ingredients (soy wax, essential oils, paraben/phthalate-free) and the small-batch, hand-poured process. This reinforces quality and care.
• •Maintain a Warm, Personal, and Inviting Voice: Write as if speaking to a friend. Use welcoming language, share relatable moments, and convey the passion behind the brand, as seen in the founder's story.
• •Focus on Sensory Experience and Emotion: Describe not just the scents, but the feelings and atmosphere they create (e.g., "cozy," "comforting," "uplifting," "peaceful moment").
• •Be Authentic and Transparent: Share the "why" behind the brand, be open about the making process, and let the genuine care for customer well-being shine through in all communications. The founder's story is a strong asset here.

Social Perception

Positive, Trusted, Artisanal & Local

Copy Examples

• •Let the gentle dance of our Wild Flicker candle fill your space with nature's calm. Hand-poured with all-natural soy wax and serene scents, it’s more than a candle – it’s your moment of peace. ✨ #WildFlicker #HandcraftedCalm #SoyCandles #HomeSanctuary
• •Tired of overpowering, headache-inducing fragrances? Ainsley, our founder, was too! That’s why Wild Flicker was born – to bring you beautifully scented, all-natural soy candles that feel as good as they smell. Discover your new favorite handcrafted scent today! Shop now. #NaturalWellbeing #ArtisanCandles #WildFlickerStory
• •Breathe in the wild, fresh scent of 'Forest Rain.' Each Wild Flicker candle is lovingly hand-poured in small batches, using only the purest soy wax and phthalate-free premium oils. We believe in fragrances that comfort, not conquer. Bring the tranquility of a forest shower into your home. #ForestRain #WildFlicker #NaturalScents #SmallBatchGoodness
• •Welcome the season with Wild Flicker! Our new [Season] Collection is here, brimming with handcrafted soy candles designed to wrap your home in warmth and light. Inspired by [seasonal elements], each flicker tells a story of comfort and joy. Explore the magic... #SeasonalScents #HandmadeWithLove #WildFlickerMagic
• •From a personal quest for migraine-friendly candles to a flourishing passion, Wild Flicker is built on a love for authentic fragrance and natural living. Every candle we pour is a piece of our heart, crafted to bring a gentle, wild flicker of joy and tranquility into your cherished spaces. Join our Wild Flicker family. #OurStory #PassionForCraft #WildFlickerValues