Brand Tone

Trustworthy and Experienced, Passionate and Authentic, Quality-Focused and Premium, Environmentally Conscious and Responsible, Direct and Transparent

Brand Values

• •Quality
• •Sustainability
• •Family Heritage & Tradition
• •Freshness
• •Customer Satisfaction
• •Traceability

Best Practices

• •Always Emphasize Freshness and Quality: Use descriptive language that evokes the natural, pristine quality of the seafood. Words like "ocean-fresh," "dayboat," "prime," "hand-selected" reinforce this.
• •Highlight Sustainability Authentically: Go beyond just saying "sustainable." Briefly explain *how* (e.g., "caught under strict quotas," "small boat fishing," "supporting healthy oceans"). This builds trust and resonates with conscious consumers.
• •Weave in the Family Heritage: Subtly remind customers of the generations of experience. Phrases like "our family tradition," "decades of expertise," "a legacy of quality" add depth and credibility.
• •Maintain a Confident and Passionate Voice: The copy should sound like it's coming from people who are experts in and genuinely care about seafood. Avoid overly casual or overly technical jargon.
• •Be Direct and Transparent: Clearly communicate the "ocean to plate" journey, delivery process, and product origins. This transparency builds consumer confidence. Use "About Us" pages effectively to tell the brand's story and build this trust.

Social Perception

Positive, Niche but Respected, Associated with Premium Products

Copy Examples

• •Headline: Taste the Wild Difference: Premium New Zealand Seafood, Sustainably Caught. Body: For generations, our family has fished the pristine waters of New Zealand. Experience the unparalleled freshness and flavor of wild-caught seafood, delivered directly from our boats to your table. Because true quality is a tradition.
• •Headline: From Our Ocean, To Your Plate – The Freshest Catch, Guaranteed. Body: At Wildfish Export, we're passionate about bringing you the very best. Our small boats fish for short periods, ensuring every fish is handled with care and delivered overnight, preserving its natural taste and texture. That's the Wildfish promise.
• •Headline: Sustainable Seafood, Protecting Our Future. Body: We believe in fishing that respects our oceans. Wildfish Export is committed to New Zealand's Quota Management System and sustainable practices, so you can enjoy exceptional seafood knowing it’s responsibly sourced.
• •Headline: The Art of Freshness: Over 100 Years of Family Fishing Heritage. Body: Our roots in New Zealand's seafood industry run deep. Trust Wildfish Export for expertly selected, premium wild fish and shellfish, reflecting a century of dedication to quality and the sea.
• •Headline: Beyond Compare: Why Wild-Caught Matters. Body: Experience the firm texture and rich flavor that only truly wild New Zealand seafood can offer. We catch only what we need, ensuring sustainability and delivering an unmatched culinary experience.