Brand Tone

Authentic, Whimsical, and Appreciative.

Brand Values

• •Artisanal Craftsmanship
• •Nature-Inspired Aesthetics
• •Authenticity and Transparency
• •Community and Local Support

Best Practices

• •Lead with the "Why": Always connect the products back to the inspiration —nature, magic, the changing seasons. This reinforces the brand's soul and distinguishes it from mass-produced items.
• •Use "We" and "I" Interchangeably but Purposefully: Use "I" (referring to Cheyenne) in personal stories and behind-the-scenes content to build authenticity. Use "we" or "the studio" when making formal announcements to sound established yet small.
• •Embrace Imperfection: Highlight the unique, one-of-a-kind nature of handmade goods. Phrases like "each piece has its own character" or "perfectly imperfect" celebrate the craft and manage customer expectations.
• •Convey Gratitude: Regularly thank the community for their support, purchases, and engagement. This builds loyalty and reinforces the appreciative, down-to-earth aspect of the brand's tone.
• •Create Urgency Through Scarcity, Not Pressure: Instead of aggressive sales tactics, let the small-batch model create natural urgency. Use phrases like "a very limited number available" or "once they're gone, they're gone" to communicate exclusivity and encourage prompt purchases without sounding pushy.

Social Perception

The brand is perceived as exclusive and highly desirable among its niche audience. The "Sold Out" status of most items on the website points to a loyal customer base that eagerly awaits new product drops. This scarcity model enhances the perceived value of the ceramics. The public image is that of a skilled artist creating unique, functional art. The brand feels personal and approachable, making customers feel like patrons of an artist they know and support directly.

Copy Examples

• •Fresh from the kiln and inspired by misty forest mornings. ✨ Our new 'Forest Floor' mugs are here, but not for long. Each one is handcrafted to bring a little piece of the wild to your morning coffee ritual. Check the link in our bio to claim yours before they disappear into the woods!
• •The 'Night Sky Mug' isn't just for drinking; it's for dreaming. With a deep, starry glaze and a comfortable, hand-carved hold, this 16 oz mug is a small universe in your hands. Made in a limited batch, each piece has its own unique constellation. Microwave and dishwasher safe, but a gentle hand wash is always cherished.
• •Something magical is coming... This Friday, a new collection of our handmade creatures and enchanted vessels will go live on the site. Thank you for being part of this journey and for supporting handmade art. We can't wait for you to see what we've been sculpting.
• •From a simple lump of earth to your favorite morning companion. 🌿 Every piece tells a story. This is ours. #HandmadeCeramics #PotteryLove #ArtisanMade #WildfireCeramics
• •It all starts here. A little bit of chaos... and a lot of patience. Ready for their new homes! Shop update tonight at 7 PM.