Brand Tone

Nurturing, Authentic, and Calming

Brand Values

• •Natural & Non-Toxic
• •Handcrafted Quality
• •Connection to Nature
• •Well-being & Self-Care
• •Local & Family-Owned

Best Practices

• •Lead with Feeling, Follow with Fact: Start copy by evoking the emotion or experience the product provides (e.g., "Find your calm," "Escape the everyday"). Then, support it with the facts: the natural ingredients, the handcrafted process, the New Zealand origin.
• •Use a Sensory and Natural Vocabulary: Consistently use words connected to nature, tranquility, and authenticity. Terms like handcrafted, pure, wild, sanctuary, grounding, nourishing, balance, restore, and ritual reinforce the brand's core identity.
• •Tell the "Why" Behind the "What": Always connect the product back to the brand's purpose. It’s not just a candle; it’s a tool for balance born from a personal journey. This narrative builds a much stronger connection than simply listing product features.
• •Emphasize "New Zealand Made": This is a key point of pride and a significant draw for customers. Mentioning that products are handcrafted locally in NZ differentiates the brand from larger, faceless competitors and fosters local loyalty.
• •Maintain a Nurturing and Inclusive Tone: Write as if you are a caring friend offering advice. Use phrases like "your permission to pause" or "we've been there." Address the customer's needs for well-being and stress relief directly and empathetically. Ensure the language is always gentle, supportive, and welcoming.

Social Perception

The public perception of Wild Essentials appears to be extremely positive, though primarily visible through curated reviews on their own site. Customers are highly satisfied, often awarding 5-star ratings. Key themes in customer feedback include the beautiful and effective scents ("smells amazing"), the high quality of the products, and the appeal of supporting a local New Zealand business. The brand is seen as trustworthy and genuine. The personal story of the founders and their commitment to natural ingredients resonate well with a customer base interested in wellness and authentic products. For their B2B clients, they are perceived as easy to work with and providers of high-quality, unique corporate gifts that leave a positive impression.

Copy Examples

• •Breathe out the day. Breathe in the calm. Our RELAX candle is handcrafted with pure lavender and ylang-ylang to melt away tension and quiet your mind. It's more than a beautiful scent; it's your permission to pause. Hand-poured with love in Foxton, NZ, for your moments of peace. #WildEssentials #NZEssentialOils #HandcraftedNZ #FindYourCalm
• •Stressed? Burnt Out? Nature Has the Answer. In the rush of modern life, finding a moment of peace can feel impossible. We know, because we've been there. That’s why we created Wild Essentials—to bring the healing power of nature into your home. Our therapeutic candles and soaps are handcrafted in New Zealand using only non-toxic, natural ingredients. No nasties, ever. Discover your sanctuary. Shop our collection now.
• •Escape the everyday and venture into the wild. The Woodsman Bar Soap is your daily expedition, a sensory journey into the heart of the forest. Grounding notes of Cedarwood and Black Pepper clear mental fog, while a bright twist of Tangerine and Sweet Orange uplifts your spirit. Crafted with nourishing Avocado Oil and Shea Butter, it leaves your skin restored and moisturized. Reconnect with what matters. Handcrafted for the modern adventurer.
• •Your Weekend Wind-Down Ritual Inside... Hello [Name], it's time to reclaim your peace. We've curated the perfect blend of aromatherapy essentials to help you switch off and recharge...
• •A Gift That Says More Than 'Thank You'. Move beyond generic corporate gifts. Offer your clients and team a genuine moment of well-being with a custom, handcrafted candle from Wild Essentials. Made in New Zealand from all-natural ingredients, our luxury candles make a lasting impression of quality and care. Let's create a unique scent and design that reflects your brand's values. Inquire today for a truly memorable gift.