Brand Tone

authentic, personal, down-to-earth, passionate, and appreciative of craftsmanship

Brand Values

• •Family Work
• •Hard Work
• •Meaningful Work
• •Accessibility

Best Practices

• •Maintain a Personal Voice: Always write from a personal perspective ("we," "our family"). This reinforces the brand's core identity and builds a stronger connection with the audience.
• •Highlight the 'Why': Don't just sell the art; sell the story behind it. Consistently reference the brand's values of family, hard work, and meaningful creation in your copy.
• •Educate Your Audience: Use your copy to explain the value of your products, such as the quality of giclée prints. This positions the brand as a knowledgeable and trustworthy expert.
• •Emphasize Accessibility: Regularly communicate the brand's mission to make art affordable. This will attract a broader customer base and reinforce your brand's inclusive values.
• •Be Consistent Across Platforms: Ensure the authentic, down-to-earth tone is consistent across the website, social media, and any future marketing materials to build a cohesive and recognizable brand identity.

Social Perception

a small, honest, family-run business dedicated to sharing their passion for art; trustworthy and authentic; a micro-business with a personal touch, appealing to consumers who value supporting individual artists and family enterprises

Copy Examples

• •From our family's hands to your home's heart. Each print from Wilderness Work isn't just a piece of art; it's a piece of our story, crafted with dedication and a belief in meaningful work. Discover the collection today. #WildernessWork #FamilyBusiness #ArtForEveryone
• •Tired of mass-produced decor? At Wilderness Work, we believe in art with a soul. Founded by David and Blair, our shop is built on the values of family, hard work, and making beautiful art accessible to all. Bring a touch of authentic craftsmanship into your space. Shop now.
• •Wilderness Work: Where art is a family affair. We pour our hearts into every piece, from original paintings to high-quality prints, so you can find something truly special.
• •This giclée print is a testament to the beauty of dedicated craftsmanship. Created in our home studio, it reflects our commitment to 'Hard Work' and 'Meaningful Work.' We use the highest quality archival inks to ensure this piece brings joy to your home for years to come.
• •At Wilderness Work, we're more than just an art store; we're a community. We believe that everyone deserves to own art that speaks to them. That’s why we’re passionate about making our collections accessible to every collector. Thank you for being part of our journey.