Brand Tone

friendly, caring, and community-focused

Brand Values

• •Customer Satisfaction and Service
• •Quality and Freshness
• •Community and Local Focus
• •Artistic and Creative Expression

Best Practices

• •Emphasize 'Local' and 'Community': Always highlight the brand's roots in Pickford. Use phrases like 'your local florist,' 'serving our community,' and 'neighbors serving neighbors' to reinforce the local connection.
• •Use a Warm and Personal Voice: Write copy as if you were speaking to a friend or neighbor. Use 'we' and 'our' to create a sense of a personal team, and address the customer directly with 'you' and 'your.' Personal responses to reviews and comments are a great example to follow.
• •Focus on the Experience and Emotion: Don't just sell flowers; sell the feeling behind them. Use words that evoke emotion, such as 'joy,' 'care,' 'love,' and 'celebration.' The goal is to connect with the customer's reason for buying.
• •Highlight Quality and Artistry: Use descriptive words that speak to the quality of the product, like 'fresh,' 'vibrant,' 'fragrant,' and 'long-lasting.' Mention the 'artistic' and 'creative' aspects of the floral design to convey expertise and craftsmanship.
• •Maintain a Helpful and Caring Stance: Ensure the copy is helpful and reassuring. Mentioning same-day delivery, a satisfaction guarantee, and the ease of ordering online or by phone reinforces the brand's commitment to excellent customer service.

Social Perception

The social perception of Wilderness Treasures is overwhelmingly positive. They hold an average Google review rating of 4.8 out of 5 stars from 70 reviews. Customers perceive the brand as reliable, with high-quality products and exceptional, personable service. They are seen as the 'best florist in the area' and a 'one stop shop for unique items.' The business is appreciated for its timely delivery, even on short notice, and the beauty and longevity of its floral arrangements.

Copy Examples

• •Bringing Beauty to Our Community, One Bloom at a Time. Locally grown, artistically arranged, and delivered with care. Discover your perfect bouquet today.
• •From a simple 'thank you' to life's biggest moments, we're here to help you say it with flowers. Our family at Wilderness Treasures is proud to serve the Pickford community with fresh, beautiful arrangements. What occasion are you celebrating this week?
• •Can't decide? Let our floral artists work their magic! With the Designer's Choice bouquet, you're getting a one-of-a-kind arrangement crafted with the freshest seasonal flowers available. It's a unique expression of care, designed just for you.
• •More than just a flower shop, Wilderness Treasures has been a part of the Pickford community for years. We believe in treating our customers like neighbors—because you are. Every petal is picked with purpose, and every bouquet is built with heart.
• •She’s one of a kind. Her bouquet should be too. This Mother's Day, give a gift as beautiful and unique as she is. Order from Wilderness Treasures and let our family help yours celebrate.