Brand Tone

Wholesome, Passionate, and Mindful

Brand Values

• •Quality & Purity
• •Health & Mindfulness
• •Sustainability & Ethical Sourcing
• •Family & Community
• •Passion for Food

Best Practices

• •Embrace Sensory Language: Use vivid, descriptive words that appeal to taste, touch, and sight, reflecting the natural beauty and deliciousness of the products. (e.g., "sun-ripened," "creamy," "vibrant," "earthy").
• •Highlight Core Values: Consistently weave in references to organic, purity, mindfulness, family-owned, and ethical sourcing in your messaging. Let these values be the undercurrent of all communication.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for the products and a healthy lifestyle shine through. Avoid overly corporate or sterile language. Share the "why" behind the brand.
• •Focus on "Nourishment," Not Just "Food": Frame products in terms of how they contribute to well-being, energy, and a mindful lifestyle, rather than just being commodities.
• •Maintain a Warm and Personal Connection: Even as the brand grows, retain the approachable, caring tone of a family-run business that values its customers. Use "we" and address the customer directly when appropriate.

Social Perception

Customers and the public generally perceive Wilderness Poets positively. High-Quality Products, Health-Conscious Choice, Trustworthy & Ethical, Unique Offerings, Positive Customer Service, Engaged Community (Recipes & Usage)

Copy Examples

• •Headline: Nourish Your Essence. Discover the Pure Taste of Wilderness Poets. Body: At Wilderness Poets, we believe food is a sacred connection to the earth and to ourselves. That's why we handcraft our organic nut butters and superfoods in small batches, sourcing only the purest, most vibrant ingredients. Taste the difference passion makes. Fuel your life, mindfully.
• •Social Media Post (Instagram - with a vibrant image of their ingredients): From ancient orchards and sun-drenched fields to your kitchen. ✨ We pour our hearts into sourcing the world's most exquisite nuts, seeds, and berries, transforming them into life-giving foods that awaken your senses and nourish your journey. What mindful creations are you dreaming up today? #WildernessPoets #OrganicGoodness #MindfulEating #PureIngredients #FuelYourBody
• •Product Description (for a new Trail Mix): Wilderness Poets' "Sunrise Vitality Mix" Greet the day with a handful of pure energy. Our Sunrise Vitality Mix is a lovingly crafted blend of sun-ripened berries, crunchy activated nuts, and life-enhancing seeds – each ingredient chosen for its exceptional quality and power to uplift. It’s more than a snack; it’s a mindful moment, a taste of the wild, and a promise of pure, wholesome goodness.
• •Email Subject Line: A Little Jar of Sunshine: Taste Our New [Product Name]! Email Body Snippet: Dear [Customer Name], We've been busy in our Oregon kitchen, inspired by nature's pantry, to create something truly special for you. Our new [Product Name] is a testament to our love for pure, energizing foods – thoughtfully sourced and crafted with the care your body deserves. Imagine [descriptive taste/texture words]...
• •About Us Snippet (for website): More than just food, Wilderness Poets is a journey back to the source. Born from a passion for nature's most potent gifts, our family is dedicated to bringing you consciously crafted, organic ingredients that inspire health and mindful living. We believe in the poetry of pure food – simple, honest, and deeply nourishing.