Brand Tone

thoughtful, serene, and artisanal. It's also warm, inviting, and appreciative

Brand Values

• •Conscious Sourcing and Transparency
• •Support for Artisans and Independent Businesses
• •Sustainability and Eco-Friendliness
• •Curated Quality and Beauty
• •Ethical Practices
• •Handmade and Craftsmanship

Best Practices

• •Emphasize "Thoughtful" and "Conscious": Use words like "mindfully sourced," "consciously crafted," "thoughtfully selected" to reinforce the brand's intentionality.
• •Use Sensory and Evocative Language: Describe textures, gentle scents, and the feeling of calm or warmth products might bring (e.g., "soft-spun linen," "soothing botanicals," "sun-drenched ceramic").
• •Highlight the "Why": Briefly share the story behind products or makers when appropriate – why an item is special, how it's made, or the values it represents (e.g., "hand-poured by artisans in small batches").
• •Maintain a Calm and Understated Voice: Avoid overly enthusiastic, loud, or urgent sales language. The tone should feel authentic, gentle, and informative.
• •Align with Visuals: Ensure the copy complements the bright, airy, and natural aesthetic of the brand's photography and overall visual identity. The words should feel as serene and curated as the images.

Social Perception

Wilderhouse is generally perceived as a purveyor of high-quality, aesthetically pleasing home goods and apothecary items that are ethically and consciously sourced. They are seen as a brand that champions independent artists and sustainable practices. Customers likely appreciate the unique, curated nature of the products and the serene, warm, and comforting ambiance the brand cultivates, both in its physical store and online presence. The West Coast design aesthetic is a distinct characteristic that appeals to those seeking a bright, airy, and calming style. They are likely viewed as a destination for consumers looking for thoughtful gifts or items to create a more intentional and beautiful living space.

Copy Examples

• •Discover the quiet beauty of handcrafted design. Our latest collection of ceramics, consciously sourced from independent artists, brings a touch of serenity to your daily rituals.
• •Wrap yourself in gentle warmth. Wilderhouse apothecary is thoughtfully made with pure, plant-derived ingredients, because your well-being and our planet deserve the kindest touch.
• •Each piece tells a story of craft and care. We partner with makers near and far, ensuring every item in your home is not only beautiful but also ethically made.
• •Invite calm into your space. Our curated home essentials are chosen for their simple elegance and sustainable origins, helping you create a sanctuary that truly nurtures.
• •From their hands to your home. Wilderhouse celebrates the art of the handmade, offering unique treasures that reflect a commitment to quality, transparency, and a more beautiful world.