Brand Tone

The predominant tone of voice is passionate, authentic, and friendly. The language used on the website and social media is inviting and transparent. They speak with pride about their work, using words like "passion," "dedication," and "care." The tone is also educational, as they explain their cultivation process and the importance of local sourcing. It strikes a balance between professional expertise in horticulture and a warm, family-run business feel.

Brand Values

• •Quality & Taste: The highest priority is placed on producing flavorful, high-quality fruit. This is their core promise to the customer.
• •Passion & Dedication: The brand narrative is woven with a deep sense of passion for farming and a commitment to achieving the best possible product.
• •Locality & Tradition: Wilderhof strongly identifies with its roots in the Haspengouw region, promoting the benefits of local sourcing and telling a story of tradition.
• •Sustainability & Innovation: They explicitly mention their commitment to sustainability, using improved cultivation and storage techniques to ensure efficiency and quality.
• •Transparency & Clarity: The brand values clear communication and reliable service, promising no "fine print" or vague agreements in their business dealings.

Best Practices

• •Always Lead with Passion and Quality: Every piece of copy, from a social media post to a B2B invoice, should reflect the core values of passion and dedication to quality. Use evocative words that convey flavor, freshness, and care.
• •Tell the "Local" Story: Continuously reinforce the brand's connection to Borgloon and the Haspengouw region. Mentioning the origin isn't just a detail; it's a key value proposition that builds trust and a sense of place.
• •Use "Heerlijk verrassend!" Intelligently: This slogan is a powerful asset. Use it as a concluding thought or a way to emphasize a unique quality. It should feel like the brand's signature, summarizing the delightful experience it offers.
• •Maintain a Friendly and Authentic Voice: Write as if you are speaking to a neighbor or a welcome guest. Avoid overly corporate or technical jargon. Be open, transparent, and let the family-run spirit shine through in your words.
• •Show, Don't Just Tell: Accompany your words with authentic, high-quality visuals of the farm, the fruit, and the people behind the brand. The copy should enhance the story the images are telling, creating a cohesive and immersive brand experience.

Social Perception

Wilderhof is perceived as a reputable, high-quality producer of local artisanal fruit products. Customers and local partners see them as a genuine family business that is passionate about its craft. The brand is viewed as an integral part of the local Haspengouw landscape and a go-to source for fresh, delicious berries and fruits. This positive perception is built on the tangible quality of their products and their authentic, community-focused online presence.

Copy Examples

• •(Instagram Post): (Image: A close-up of dew-covered raspberries in a punnet) Copy: "Good morning from our fields! ✨ This is what pure passion tastes like. Each raspberry is picked with care at the peak of flavor. Deliciously surprising, from our farm to your table. #Wilderhof #HeerlijkVerrassend #Borgloon #Haspengouw #FreshFruit #Local"
• •(Website Banner): (Image: A smiling family member holding a basket of mixed berries) Copy: "Taste the Heart of Haspengouw. At Wilderhof, we pour our passion into every berry. Experience the deliciously surprising difference of truly local fruit."
• •(Facebook Ad for B2B): (Image: A chef artfully placing Wilderhof blueberries on a dessert) Copy: "Elevate your dishes with the story of local quality. Wilderhof delivers exceptionally fresh, flavorful fruit with the reliability and transparency your business deserves. Partner with us and let your customers taste the passion. #WilderhofPro #LocalSourcing #FarmToTable #QualityFruit"
• •(Product Description for Webshop): (Product: Strawberry Jam) Copy: "We've bottled the taste of a perfect summer's day. Made with our sweetest, sun-ripened strawberries, hand-picked from our fields in Borgloon. Every spoonful is a deliciously surprising burst of pure, authentic flavor. No unnecessary additives, just the heart of the fruit."
• •(Promotional Email): Subject: A Delicious Surprise is Waiting for You at Wilderhof! Body: "Hi [Customer Name], The seasons are changing, and so is the harvest at Wilderhof! Our latest crop of [Fruit Name] is ready, and the taste is simply exceptional this year. Come by the farm, say hello, and discover for yourself why we say our fruit is 'Heerlijk verrassend!'. We can't wait to share our passion with you."