Brand Tone

Empathetic, Educational, and Empowering

Brand Values

• •Holistic & Natural Healing
• •Evidence-Based Approach
• •Client Empowerment & Education
• •Authenticity & Relatability
• •Nurturing Support

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like 'If you're feeling...' or 'We understand how challenging it can be...' to acknowledge the client's struggle before offering a solution.
• •Educate, Don't Just Sell: Frame every piece of content, including product promotions, as an opportunity to teach. Explain the 'why' behind a recommendation or the science behind an ingredient to build trust and empower your audience.
• •Maintain a Supportive & Empowering Tone: Use encouraging and positive language. Focus on the potential for healing and the client's ability to achieve it. Use 'you' and 'your' to speak directly to the individual.
• •Back-Up Claims with Credibility: Casually weave in mentions of 'clinical evidence,' 'scientific research,' or the founder's qualifications (BHSc) to reinforce the brand's evidence-based value without sounding overly sterile or academic.
• •Tell Authentic Stories: Continue to leverage Tahlia's personal journey and client testimonials. Storytelling is a powerful tool that makes the brand's values tangible and relatable, turning clinical advice into a human-centered narrative.

Social Perception

Wilder Health is perceived as a credible, compassionate, and effective source of naturopathic care, particularly specializing in women's health (hormones, fertility, postpartum). Clients view Tahlia Mynott as knowledgeable and supportive, offering high-quality, pure products. The brand fosters a strong community feel, guiding clients on their health journey with a natural wellness approach.

Copy Examples

• •Tired of just managing symptoms? Let's uncover the root cause and help you feel like you again. Evidence-based naturopathy for hormonal balance, gut health, and vibrant well-being.
• •(Slide 1) The Gut-Hormone Connection: It's more powerful than you think. (Slide 2) Did you know your gut microbiome helps regulate estrogen? An imbalance can contribute to PMS, painful periods, and fatigue. (Slide 3) Simple swaps to support both: add fermented foods, prioritize fiber, and manage stress. It's not about a perfect life, but small, consistent steps. (Caption) Ready to restore your balance from within? Learn more about our approach via the link in bio.
• •More than just a multivitamin, this is deep, ancestral nourishment. We combined three of the planet's most nutrient-dense foods—grass-fed beef liver, wild-caught oysters, and organic bladderwrack—to support your energy, immunity, and thyroid function naturally. No fillers. No synthetics. Just pure, potent goodness your body knows how to use.
• •Your menstrual cycle is your monthly report card. Don't ignore what it's telling you. If you're struggling with PCOS, painful periods, or unexplained fatigue, our clinical, evidence-based approach can help you find answers and lasting relief. Book a complimentary discovery call to start your journey.
• •Feeling depleted? How to nourish your body postpartum.