Brand Tone

Warm, inviting, authentic, personal, trustworthy, sophisticated yet approachable. Focus on coziness and creating a pleasant home atmosphere.

Brand Values

• •Quality
• •Craftsmanship
• •Health-conscious
• •Family-oriented
• •Eco-friendliness
• •Customer satisfaction
• •Transparency

Best Practices

• •Always Lead with Your "Why": Continuously weave your origin story and the reason for your brand's existence (Meggan's love for candles vs. Nick's allergies) into your communication. This reinforces authenticity and connects with customers on an emotional level.
• •Emphasize "Safe & Clean" Consistently: Across all platforms and product descriptions, highlight the non-toxic, soy-based, family-friendly, and pet-safe aspects of your candles. This is a core differentiator and value proposition.
• •Use Warm, Inviting, and Sensory Language: Describe your scents and the candle experience using words that evoke comfort, coziness, calm, and the gentle crackle of the wood wick. Appeal to the senses.
• •Showcase the "Handcrafted in Chicago" Aspect: Remind your audience that your candles are made with care, by real people, in small batches. This adds to the artisanal appeal and supports the "made with love" perception.
• •Maintain a Personal and Approachable Voice: Even as you highlight the sophisticated nature of your scents, keep the overall tone friendly, relatable, and genuine, as if speaking from one friend to another. Share behind-the-scenes content and engage directly with your audience.

Social Perception

Highly Trusted, Artisan & Premium, Genuine & Passionate, Effective & Enjoyable Products

Copy Examples

• •Instagram Post (Image: Candle burning softly in a cozy living room):Transform your evenings into moments of pure calm. Our hand-poured soy candles, crafted with love and non-toxic fragrances right here in Chicago, fill your home with warmth, not worries. What's your favorite way to unwind with a Wilder Days candle? #WilderDaysCandleCo #SoyCandles #NonToxicHome #ChicagoMade #CozyVibes
• •Facebook Ad (Carousel showing different scents):Tired of candles that trigger headaches? So were we. That's why we created Wilder Days Candle Company. ✨ Experience the difference of 100% soy wax, X wood wicks that crackle soothingly, and premium, family-safe fragrances. Find your new favorite scent today and make every day a little warmer. Shop Now! [Link] #HandPouredWithCare #CleanBurningCandles #FamilySafeScents #ArtisanCandles
• •Product Description Snippet (for a specific scent like "Cashmere & Embers"):Wrap yourself in the luxurious comfort of Cashmere & Embers. This sophisticated blend evokes cozy evenings by the fire, with warm, inviting notes that linger beautifully. Hand-poured in small batches using non-toxic ingredients, it’s an everyday indulgence you can feel good about. Perfect for creating a serene and elegant atmosphere in any room.
• •Email Newsletter Subject Line:Bring Home the Scent of Comfort ✨ (Plus, Our Story!)(Email Body Teaser): Hello [Customer Name], At Wilder Days, it all started with a simple mission: to create beautiful, clean-burning candles that everyone (even those with sensitivities!) could enjoy. Discover the passion poured into every candle... [Link to Our Story/Shop]
• •Pinterest Pin Description (Image: Flat lay of candles with natural elements):Elevate your home decor with the gentle crackle and sophisticated scents of Wilder Days candles.🕯️ Handcrafted in Chicago with 100% soy wax and non-toxic fragrances for a clean, beautiful burn. Discover how our X wood wick candles can transform your space. #WoodWickCandles #SoyWax #HomeFragrance #NonToxicLiving #WilderDaysCandleCo #HandmadeChicago