Brand Tone

passionate, informative, and caring, with elements of being approachable and community-focused

Brand Values

• •Health and Wellness
• •Quality
• •Ethical Sourcing
• •Transparency
• •Education
• •Community
• •Natural Approach
• •Love for Animals

Best Practices

• •Always Start with "Why": Root your copy in the brand's origin story and mission – the love for pets and the desire for optimal health. This ensures passion and care shine through.
• •Educate, Don't Just Sell: Frame product benefits in terms of pet wellness and problem-solving (e.g., for allergies, joint health, picky eating). Use clear, informative language.
• •Emphasize Quality & Sourcing: Consistently highlight the human-grade, ethically sourced, and natural aspects of the ingredients. This reinforces trust and aligns with brand values.
• •Use Authentic, Relatable Language: Speak as a fellow pet lover. Share anecdotes (like Kuri's story) and use language that resonates with the everyday experiences of pet ownership. Maintain an approachable, friendly voice.
• •Foster Community: Encourage interaction, use community hashtags like #wilderpack, and feature customer stories or pets where appropriate. This reinforces the caring, community-focused aspect of the brand.

Social Perception

Trusted by Pet Owners, High-Quality & Ethical, Knowledgeable & Passionate, Community-Oriented, Effective for Picky Eaters/Allergies

Copy Examples

• •Headline: "Unlock Your Pet's Primal Health: Nutrient-Rich Raw Treats, Made with Love." Body: "At WilderBites, we believe every bite should nourish. That’s why we gently dehydrate only the finest, ethically sourced meats, just like we do for our own Kuri. Give your furry family the vibrant health they deserve. #FeedWild"
• •Social Media Post: "Is your pup a picky eater or struggling with sensitivities? 🐾 Our founder, Steph, gets it! WilderBites began because her dog Kuri needed something more. Discover our range of single-ingredient treats, including cooling proteins perfect for pups prone to allergies. Learn more on our blog! [Link] #WilderWellness #DogNutrition"
• •Product Description (e.g., for Duck Feet): "More than just a chew! Our Dehydrated Duck Feet are packed with natural glucosamine and chondroitin to support healthy joints, plus they're a fantastic dental chew. Sourced from local, regenerative farms, because we care about your pet AND the planet. #HappyJointsHappyDog"
• •Email Subject Line: "Give Your Best Friend the Gift of REAL Food." Email Body Snippet: "Tired of mystery ingredients? We are too. WilderBites offers simple, delicious, and powerfully nutritious treats. From pasture-raised beef liver to wild-caught salmon skins, see the difference fresh, whole foods can make. Join the #WilderPack today!"
• •Ad Copy: "From Fussy Eater to Thriving Companion! ✨ WilderBites was born from a real dog's journey to better health. Our human-grade, single-ingredient treats are made in small batches to lock in goodness. Taste the love, see the difference. Shop now! [Link to website]"