Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Authentic and Personal, Supportive and Community-Oriented, Faith-Inspired

Brand Values

• •Quality
• •Family
• •Customer Service
• •Individuality and Unique Style
• •Affordability/Value
• •Faith and Philanthropy
• •Supporting Small Businesses
• •Handmade/Small Batch

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., friendly, enthusiastic, authentic, faith-inspired), including approved vocabulary, common phrases (like "y'all," "friends"), emoji usage, and things to avoid. Share this with anyone creating content.
• •Embrace Your Story: Consistently weave in elements of your brand narrative – family-owned, veteran involvement, passion for the style, commitment to charity. This reinforces authenticity.
• •Speak Directly to Your Audience (Retailers): Use "you" and "your" frequently. Acknowledge their needs and aspirations as boutique owners. Offer support and partnership.
• •Use Warm, Positive, and Inclusive Language: Words like "love," "amazing," "beautiful," "friends," "family," "blessings" (if appropriate for the faith aspect) contribute to the welcoming and enthusiastic feel.
• •Be Visually Consistent: Ensure that the tone of your copy is matched by your visual branding on social media and your website. Rustic, warm, and authentic imagery will complement the friendly and passionate voice. (As seen on their Instagram and TikTok).

Social Perception

Positive, Trusted Partner, Authentic and Relatable, Stylish and On-Trend

Copy Examples

• •Hey y'all! ✨🌵 Get ready to swoon! Our NEW collection of handcrafted Western & Boho sparkle just landed! 🤩 Small batch, big soul – these beauties are designed with love by our family for YOUR amazing boutique. Tap the link in bio to stock up! #WilderAndSoulWholesale #BohoJewelry #WesternStyle #NewArrivals #ShopSmallSupportSmall
• •Saddle up for savings, friends! 🤠 To show our appreciation for our incredible Wilder & Soul family, we're giving you [Discount Percentage]% off all orders over $[Amount] this week! Stock your shelves with the quality, unique pieces your customers adore. We're here to help your biz shine! ✨ Shop now: [Link] Questions? Just holler – we love hearing from you! Blessings, The Wilder & Soul Team.
• •Packin' up some happy mail with Mom today! 💖 This gorgeous order is heading out to one of our amazing boutique partners. Each piece is made with love and a little bit of wild spirit! Want to bring Wilder & Soul to your shop? Visit our wholesale site! 👇 #WilderAndSoul #PackingOrders #FamilyBusiness #WholesaleJewelry #BohoChic #WesternWear #BehindTheScenes
• •More Than Just Wholesale: We're Wilder and Soul – A family-owned, faith-driven business passionate about bringing unique, quality Western & Boho styles to your store. Inspired by freedom, crafted with heart. Join our retail family! [Link to About Us]
• •✨ Dreamy turquoise & handcrafted silver ✨ Our [Product Name] necklace is a little bit wild, a whole lotta soul. Perfect for your boutique's free-spirited customers. Small batch, made with care. Shop wholesale exclusives ➡️ [LinkToProduct] #WilderAndSoul #WesternJewelry #BohoNecklace #TurquoiseLove #HandmadeWholesale #BoutiqueSupplier