Brand Tone

Empowering & Confident, Bold & Playful, Inclusive & Welcoming, Ethical & Transparent, Authentic & Relatable

Brand Values

• •Inclusivity
• •Sustainability & Eco-consciousness
• •Ethical Production
• •Empowerment & Body Positivity
• •Comfort & Quality
• •Community & Collaboration
• •Self-Expression & Authenticity

Best Practices

• •Embrace Bold & Playful Language: Don't be afraid to use vibrant, energetic, and occasionally cheeky language (like their "comfy as f*ck" tagline) that reflects the brand's personality, while always remaining positive and uplifting.
• •Prioritize Inclusive & Empowering Messaging: Consistently use language that welcomes everyone, regardless of size, gender, or identity. Focus on how the clothing makes people feel confident and celebrated.
• •Highlight Ethical & Sustainable Commitments: Weave in mentions of handmade quality, eco-friendly materials, zero-waste efforts, and ethical production naturally within product descriptions and storytelling. This reinforces core values.
• •Foster Community & Authenticity: Use a conversational, friendly tone. Engage with user-generated content and share behind-the-scenes glimpses. Refer to the #WildeModeTribe to build a sense of belonging.
• •Be Unapologetically You (and Them): Reflect the founder's passion and the brand's unique standpoint. Encourage self-expression and celebrate individuality in every piece of copy. Connect back to the brand's inspirations like Oscar Wilde's "fearless queerness and sharp wit."

Social Perception

Wilde Mode is perceived as a highly ethical, inclusive, and empowering brand. Customers value the handmade quality, unique designs, and the brand's commitment to sustainability and body positivity. They are seen as a champion for those often overlooked by mainstream fashion, particularly within the LGBTQ+ community and individuals with sensory sensitivities or those requiring extended sizing. The made-to-order model, while sometimes resulting in longer wait times, is understood as part of their commitment to slow fashion and reducing waste. The founder's personal story and direct engagement with the community contribute to a perception of authenticity and passion. There's a strong appreciation for their "comfy as f*ck" approach to underwear and loungewear, combined with bold and fun aesthetics.

Copy Examples

• •Social Media Post (Image: Diverse group of people smiling, wearing colorful Wilde Mode underwear): Your body. Your vibe. Our ridiculously comfy, ethically made undies. ✨ From 3XS to 10XL, because *every* body deserves to feel wildly good. #WildeModeTribe #InclusiveFashion #HandmadeWithLove #SensoryFriendly
• •Product Description (for a new bold print): Unleash your inner awesome with our latest [Product Name]! Crafted from super-soft organic cotton (hello, happy skin!) and designed to move with you, not against you. Zero itchy tags, zero boring, 100% you. Ethically handmade in Scotland, because we give a damn. #WildeMode #SlowFashion #BoldAndComfy
• •Email Newsletter Snippet (announcing a new collaboration): Get Ready! 🤫 We've teamed up with the incredible [Artist/Brand Name] to bring you something extra special. Think [adjective, e.g., vibrant, unique] designs meets our signature comfort. Stay tuned for the drop – it’s pure Wilde magic, made for your amazing self. #CommunityLove #WildeCollab #EthicalStyle
• •Website Homepage Banner: Fearless Fashion. Ethical. For Every Body. ✨ Wilde Mode: Handmade, sustainable, and sensory-friendly comfort that celebrates YOU. (Sizes 3XS-10XL) #WearYourTruth #WildeAndProud
• •Short Ad Copy (for social media story): Tired of blah? So are we. 👋 Slide into Wilde Mode: Comfy as f*ck undies. Ethically made. Radically inclusive. Your happy clothes await. 😉 #GetWilde #SustainableStyle #BodyPositive