Brand Tone

Intentional & Mindful, Inspiring & Aspirational, Calm & Serene, Authentic & Relatable, Community-Focused, Eco-conscious & Transparent

Brand Values

• •Intentionality
• •Sustainability & Conscious Consumption
• •Community
• •Inspiration & Authenticity
• •Quality & Aesthetics
• •Self-Reflection & Personal Growth

Best Practices

• •Embrace 'Intentional' Language: Consistently use words and phrases that evoke mindfulness, purpose, and reflection (e.g., 'intentional,' 'mindful,' 'clarity,' 'reflect,' 'connect,' 'discover,' 'curate,' 'self-care,' 'slow living').
• •Maintain a Calm & Gentle Voice: Avoid overly salesy, urgent, or loud language. The tone should feel like a supportive friend guiding towards a more mindful practice.
• •Highlight Sustainability Naturally: Weave in mentions of recycled materials and eco-friendly practices as a core value, not just a feature. This reinforces the brand's commitment.
• •Speak to the 'Why': Focus on the benefits of journaling and intentional living (e.g., 'quiet the anxious loop,' 'find clarity,' 'build self-trust,' 'connect with your authentic self') rather than just product features.
• •Foster Community in Your Communication: Use inclusive language ('we,' 'our community,' 'join us') and encourage interaction and sharing of experiences to reinforce the 'Wilde Woman' community aspect. Ask questions and invite dialogue.

Social Perception

Positively Perceived for Aesthetics and Mission, Seen as a Lifestyle Brand, Appreciated for Sustainability Efforts, Community Aspect is Valued, Trusted for Quality

Copy Examples

• •Pause. Reflect. Become. Our new Open Journal is more than just pages; it's a sanctuary for your thoughts, a space to connect with your truest self. Crafted from 100% recycled paper, because your journey of self-discovery should also be kind to the Earth. #WildeHousePaper #IntentionalLiving #JournalingCommunity
• •Design Your Days with Intention: The 2026 Planner is Here. Stop letting your days run you. It's time to gently guide them. Our new intentional planner is thoughtfully designed to help you weave mindfulness into your daily rhythm, making space for what truly matters. Discover clarity, one page at a time.
• •Curate Your Space, Inspire Your Soul. Explore art prints made to bring tranquility and intention to your everyday.
• •That feeling when you finally quiet the noise and listen to yourself. ✨ Our journals are designed to make that moment a little easier, a little more beautiful. #JournalWithMe #MindfulMoments #SelfReflection #SustainableStationery
• •Deeper connections start here. Go beyond small talk and foster meaningful conversations with yourself or others. Each card offers a gentle prompt to explore, reflect, and connect on a more authentic level. Perfect for quiet evenings or gatherings with loved ones.