Brand Tone

Aspirational & Inspiring, Curated & Elevated, Minimalist & Timeless, Warm & Approachable, Slightly Boho/Natural

Brand Values

• •Timeless Design
• •Elevated Quality
• •Intentional Sourcing
• •Simplicity
• •Responsibility
• •Customer Connection

Best Practices

• •Develop a Core Messaging Guide: Create an internal document outlining key brand phrases (e.g., "elevate your everyday," "timeless design," "intentional sourcing"), approved adjectives (e.g., minimalist, curated, effortless, serene, warm), and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Prioritize "Elevated Simplicity" in Language: Use clear, concise language that feels sophisticated but remains accessible. Avoid overly technical jargon or overly casual slang that might dilute the "elevated" aspect. The tone should be aspirational yet achievable.
• •Emphasize the "Why" Behind Products: Don't just describe what a product is; explain *why* it was chosen for the collection (intentional sourcing, timeless appeal, quality craftsmanship). This reinforces brand values.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy consistently matches the minimalist, neutral, and warm aesthetic of the product photography and website design. A disconnect here can confuse customers.
• •Incorporate Storytelling (Even in Small Doses): Briefly share the inspiration behind a collection, the craftsmanship of a particular item, or how a piece can enhance a customer's daily life. This adds depth and connects with the "lifestyle pieces" aspect of the brand. The "WILDE Journal" is a good platform for longer-form storytelling.

Social Perception

Positive Customer Experiences, Aesthetically Pleasing, Trustworthy (for those who have purchased), Niche Appeal, Limited Broader Awareness (currently)

Copy Examples

• •Instagram Post (New Arrival - Ceramic Vase): Discover the art of simplicity. Our new Anja Ceramic Vase brings a touch of timeless elegance and minimalist charm to any corner. Handpicked for its elevated quality and serene aesthetic, it’s more than a vase – it’s an invitation to create your own WILDE-inspired sanctuary. Explore New Arrivals. #WildeHomeDecor #MinimalistLiving #TimelessDesign #CuratedHome
• •Facebook Ad (General Brand Awareness): Elevate your everyday with Wilde Home Decor. We believe your home should be a haven of simple, timeless pieces chosen with intention. Explore our curated collection of minimalist decor and discover quality that lasts. Find your WILDE style today. [Link to website]
• •Product Description (Linen Throw Blanket): Drape your space in understated luxury. Our Everly Linen Throw, crafted from intentionally sourced, high-quality linen, offers both comforting warmth and a touch of effortless sophistication. Its neutral palette and timeless design make it a versatile piece to elevate your living room or bedroom. Experience the simple joy of elevated quality. [Link to Product]
• •Email Newsletter Subject Line (Seasonal Collection): Wilde Home: Invite Calm In with Our New Season Edit (Email Body Snippet): Hello [Customer Name], As the seasons shift, so does the light and feeling within our homes. Our new Curated Calm collection features handpicked, minimalist pieces designed to bring warmth, texture, and a timeless aesthetic to your space. Discover effortless ways to elevate your sanctuary...
• •Pinterest Pin Description (Styled Shelf): Styling a shelf that speaks your WILDE truth ✨. Layering textures, embracing neutral tones, and choosing intentionally sourced pieces with timeless appeal. Find these minimalist treasures and more at Wilde Home Decor. #WildeHome #ShelfStyling #MinimalistDecor #NeutralAesthetic #HomeInspo #CuratedLiving