Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Informative, Playful and Lighthearted, Authentic

Brand Values

• •Quality and Durability
• •Thoughtful Design & Functionality
• •Accessibility
• •Customer Bond
• •Adventure
• •Colorful Classics
• •Community & Connection
• •Environmental Responsibility & Animal Welfare

Best Practices

• •Embrace "You + Beest": Consistently use inclusive and endearing language that emphasizes the partnership and bond between dogs and their owners.
• •Lead with Passion and Authenticity: Let the genuine love for dogs and adventure shine through. Share the founder's story and the "why" behind the products.
• •Highlight Quality & Thoughtful Design: Focus on the practical benefits and superior craftsmanship of the products, explaining how they solve common problems for dog owners.
• •Keep it Visually Vibrant and Adventurous: Ensure all visual content (photos, videos) aligns with the brand's colorful, classic, and adventure-oriented aesthetic. Show products in use during everyday adventures.
• •Engage and Build Community: Actively interact with followers on social media, share user-generated content, and foster a welcoming community around the shared love for dogs and the Wildebeest lifestyle.

Social Perception

Positive, Trustworthy, Stylish and Functional, Small Business Charm, Caring

Copy Examples

• •Headline: Adventure-Ready. Beest-Approved. Body: From city strolls to mountain trails, our gear is designed for comfort, durability, and the countless wags along the way. Explore the latest collection and make every outing unforgettable. #Wildebeest #YouAndBeest #DogAdventures
• •Headline: Solve Pulling, Unleash Joy. Body: Tired of tug-of-war walks? Our Linden No-Pull Harness is thoughtfully designed to guide, not constrict, making walks a breeze for both of you. Quality you can feel, freedom you'll both love. #WildebeestWalks #HappyPupHappyLife
• •Headline: Built for a Lifetime of Tail-Wagging Memories. Body: At Wildebeest, we pour our hearts into creating gear that lasts. From the toughest chews to the muddiest adventures, our Wild4Life Warranty has you covered. Because the best moments are meant to be lived, again and again. #WildebeestWay #QualityDogGear #DogLife
• •Headline: Colorful Gear for Your Colorful Companion. Body: Why do basic when your Beest is anything but? Discover our range of vibrant, classic colors designed to match your style and their personality. Functional, fun, and ready for anything! #WildebeestStyle #DogEssentials
• •Headline: More Than Just Gear. It's the Bond. Body: We know the joy a dog brings. That’s why every Wildebeest product is crafted to make your time together easier, happier, and full of adventure. Join the Wildebeest family and celebrate the amazing journey with your Beest. #WildebeestLove #DogMomMade