Brand Tone

Passionate & Proud, Knowledgeable & Experienced, Customer-Focused & Friendly, Enthusiastic & Inspiring, Down-to-Earth & Approachable.

Brand Values

• •Quality
• •Natural & New Zealand Sourced
• •Environmental Responsibility
• •Craftsmanship & Tradition
• •Community & Collaboration

Best Practices

• •Emphasize Natural Origins: Consistently highlight the New Zealand origin of the fibres and the connection to the wild natural landscapes. Use descriptive language that evokes nature and earthiness.
• •Showcase Expertise & Passion: Share your knowledge about fibres and the milling process. Let the genuine enthusiasm for yarn and craft shine through in your wording. Refer to the 60 years hands-on experience.
• •Maintain a Friendly & Approachable Voice: Use welcoming and inclusive language. Share stories about the team and customers to foster a sense of community, like in The Monthly Yarn blog.
• •Focus on Quality & Craftsmanship: Use words that convey the high standard of the yarns (e.g., super-fine, exquisite, finest fibres, lovingly crafted).
• •Highlight Sustainability: Subtly weave in the environmental commitment where relevant, reinforcing the brand's responsible practices without being preachy.

Social Perception

Highly Regarded for Quality, Trusted New Zealand Producer, Excellent Customer Service, Eco-Conscious, Valued by Crafters.

Copy Examples

• •Headline: From Our Wilds to Your Hands: Experience the Natural Beauty of New Zealand Yarn. Body: At Wild Earth Yarns, we pour our passion and decades of experience into every skein. Discover the unparalleled softness and quality of fibres grown in the breathtaking landscapes of Aotearoa. Perfect for your next cherished creation.
• •Headline: Crafted with Care, Spun with Passion. Body: For over 60 years, our family has been dedicated to the art of yarn making. We select only the finest local fibres – Merino, Possum, Alpaca – to bring you yarns that are a true joy to knit and wear. Feel the Wild Earth difference.
• •Headline: Your Vision, Our Expertise. Custom Yarn from New Zealand Fleece. Body: Have beautiful fleece you’d love to transform? Wild Earth Yarns offers contract spinning services, turning your raw fibre into unique, high-quality yarn for any project. Let’s create something amazing together.
• •Headline: We Love Wool. And You Will Too! Body: Natural, renewable, biodegradable, and oh-so-soft. Our New Zealand yarns are not just beautiful, they’re a sustainable choice you can feel good about. Explore our collections and find your next inspiration.
• •Headline: Join the Wild Earth Yarns Family! Body: From our hands to yours, we’re more than just a mill – we’re a community of passionate crafters. Sign up for The Monthly Yarn newsletter for exclusive updates, behind-the-scenes stories, and 10% off your first order!