Brand Tone

Aspirational, Inspiring, Bohemian, Free-spirited, Friendly, Welcoming, Playful, Artistic, Creative

Brand Values

• •Individuality & Self-Expression
• •Inspiration & Positivity
• •Connection to Nature & Natural Elements
• •Community & Local Support
• •Quality & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, bohemian, friendly, playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Consistent Language & Keywords: Regularly incorporate words and phrases that reflect your values and aesthetic, such as "inspired," "vibrant," "bohemian," "free-spirited," "handcrafted," "unique," "natural."
• •Storytelling: Weave narratives into your product descriptions and posts that connect with the "bohemian luxe" lifestyle and the feeling of inspiration the brand wants to evoke. Talk about the makers, the materials, or the inspiration behind products.
• •Visual Consistency: Ensure that your visual content (photography, videography, graphics) across all platforms aligns with the "bohemian luxe" aesthetic and the brand's warm, inspiring, and natural feel. The tone of the visuals should match the tone of the copy.
• •Engage Authentically: When interacting with customers online (comments, DMs), maintain the established brand tone. Be friendly, helpful, and reinforce the brand's positive and inspiring values in your responses. Adapt slightly for the platform (e.g., more playful on TikTok) but keep the core essence.

Social Perception

As a Unique Boutique, Positive & Inspiring, Stylish & On-Trend (within its niche)

Copy Examples

• •Float into your week with the spirit of adventure. ✨ Our new [Dress Name] has arrived, whispering tales of sun-drenched meadows and carefree days. Crafted for the soul that dances to its own rhythm. #WildEarthTradingCo #BohemianLuxe #NewCollection #FreeSpiritFashion #InspiredStyle
• •Discover your sanctuary of style at Wild Earth Trading Co. From flowing bohemian garments to unique homewares that tell a story, we curate pieces designed to make you feel inspired and vibrant. Visit us in Cowaramup or explore our treasures online. Your next beautiful find awaits! #WildEarth #BohoChic #LifestyleStore #Cowaramup #ShopLocalWA #UniqueFinds
• •Hold warmth and inspiration in your hands. Our [Mug Name] ceramic mug, handcrafted by [Local Artist/Region], isn't just for your morning brew; it's a daily reminder to embrace the beauty in imperfection and the joy in small moments. Add a touch of earthy elegance to your routine. #HandcraftedHome #ArtisanMade #WildEarthFinds #MorningRitual #BohoHome
• •Channeling those wild heart, gypsy soul vibes today! ✌️Obsessed with how this [Kimono Name] transforms any outfit. How would you style it? Let us know! 👇 #WildEarthStyle #BohoVibes #OOTD #StyleInspo #PlayfulFashion #MargaretRiverRegion
• •Hello, free spirit! As the seasons shift, so does our inspiration. Explore the new [Season] Collection at Wild Earth Trading Co. – a curated selection of ethically sourced treasures and bohemian luxe pieces designed to ignite your inner light and refresh your space. Feel vibrant, live wild. ✨ [Link to Collection]