Tono de Marca

youthful, adventurous, and casually rebellious

Valores de Marca

• •Individuality and Self-Expression
• •Affordability
• •Adventurous Spirit
• •Feminine Strength

Mejores Prácticas

• •Create a Brand Voice Style Guide: Document key personality traits (e.g., adventurous, rebellious, free-spirited), a "words we use" list (e.g., wild, soul, wanderer, rebel), and a "words we avoid" list (e.g., corporate, formal, luxury) to ensure everyone writing for the brand is aligned.
• •Use Storytelling in Product Descriptions: Instead of just listing features, tell a small story. Who is the woman wearing this? Where is she going? This reinforces the adventurous, aspirational value of the brand.
• •Develop Key Content Pillars: Center marketing content around themes like "Road Trip Style," "Festival Favorites," "Modern Cowgirl," and "Boho Dreams." This keeps messaging focused and true to the brand's identity.
• •Maintain Visual and Textual Consistency: Ensure that the photography style—which should be rustic, natural, and free-spirited—matches the tone of the copy. The visuals and the words must tell the same story.
• •Engage with the "Wild Child" Persona: When (or if) social media is developed, all captions, comments, and interactions should speak directly to the target customer. Use questions like, "Where are you wearing your Wild Eagle look this weekend?" to build a community around shared values of adventure and style.

Percepción Social

undetermined

Ejemplos de Copy

• •Unleash your inner rebel. Our new ‘Desert Wanderer’ graphic tee is for the wild hearts who answer to no one. Pair it with denim and your favorite boots. Shop the Wild Side collection now.
• •Hey Wild Child, Your New Favorite Outfit Just Dropped 🌵
• •Float free, live fully. The ‘Gypsy Soul’ Maxi Dress isn’t just an outfit; it’s a mood. With its flowing silhouette and delicate floral print, it’s perfect for festival season, sunset chasing, or wherever the road takes you. Embrace your bohemian spirit.
• •Stack 'em high and let your spirit shine. Our new collection of turquoise and silver is here to complete your boho-western look. Because a Wild Eagle girl is never fully dressed without her jewels.
• •For the Free-Spirited. For the Rule-Breakers. Trendy, affordable western and boho styles designed for the modern cowgirl. Welcome to Wild Eagle.