Brand Tone

Authentic & Trustworthy, Knowledgeable & Educational, Passionate & Caring, Grounded & Natural, Community-Focused

Brand Values

• •Natural & Wild Ingredients
• •Efficacy & Safety
• •Sustainability & Environmental Responsibility
• •Ethical Practices
• •Holistic Wellbeing
• •Education & Empowerment
• •Transparency
• •Family Focused

Best Practices

• •Emphasize "Wild" and "Natural": Consistently use language that highlights the wild-harvested, native, and natural origins of the ingredients. Words like "wildcrafted," "botanical," "pure," "earth-sourced" reinforce this.
• •Educate Gently: Share knowledge about herbs, their benefits, and traditional uses in an accessible, informative way, avoiding overly technical jargon but still conveying expertise. Position content as helpful advice.
• •Speak with Authenticity and Passion: Let the genuine love for herbal medicine and New Zealand's unique flora shine through. Use warm, sincere language that connects with the reader on an emotional level.
• •Highlight New Zealand Origin: Proudly mention the New Zealand roots, referencing specific locations like Otago or native plants (e.g., Mānuka, Kawakawa) to build a strong sense of place and local pride.
• •Focus on Holistic Wellbeing and Efficacy: Connect product benefits to overall health and vitality. Share testimonials and explain how the herbalist-formulated products support the body's natural balance and healing capabilities.

Social Perception

Wild Dispensary is generally perceived as a reputable and high-quality brand in the natural health sector in New Zealand. Customers trust the brand due to its commitment to natural ingredients, herbalist formulations, and transparent, ethical practices. They are seen as deeply connected to New Zealand's natural heritage and knowledgeable about traditional and scientifically-backed herbal medicine. The focus on sustainability and wild-crafting resonates well with environmentally conscious consumers. Positive customer testimonials frequently highlight the perceived effectiveness of the products for various ailments.

Copy Examples

• •Strengthen your family's natural defenses with the wild goodness of New Zealand. Our Immunity Tonic is lovingly crafted with locally harvested Elderberry and Mānuka to support you through every season. #WildWellness #NZNativeHerbs #NaturalImmunity
• •Rooted in Nature, Committed to Tomorrow. At Wild Dispensary, we sustainably harvest the finest New Zealand botanicals, ensuring every drop is as kind to the planet as it is to your body. #EthicalHerbs #SustainableLiving
• •Find your moment of tranquility. Our Rest & Calm Nervine Tonic blends traditional herbs like St. John's Wort and Chamomile, gently soothing the nervous system to support restful sleep and a calm mind. Crafted by herbalists, inspired by nature. #PeacefulNights #HerbalSupport
• •Curious about the native plants in your backyard? Our latest blog explores the traditional uses and modern benefits of Kawakawa, a treasured New Zealand herb. Discover nature's wisdom with Wild Dispensary. #PlantPower #HerbalEducation
• •Wild Dispensary: Potent. Pure. Proudly New Zealand Made. Experience the difference of wild-harvested herbal remedies, formulated for your family's wellbeing. Find us at your local health store or online. wilddispensary.co.nz