Brand Tone

Playful & Engaging, Honest & Transparent, Health-Conscious & Empowering, Approachable & Friendly, Passionate & Purpose-Driven

Brand Values

• •Health & Wellness
• •Transparency & Honesty
• •Quality & Craftsmanship
• •Taste & Indulgence (Guilt-Free)
• •Innovation
• •Customer-Centricity

Best Practices

• •Develop a "Wild Voice" Guide: Create a simple internal document outlining key tone words (e.g., Playful, Honest, Empowering, Approachable), common phrases to use/avoid, and examples of good/bad copy. This ensures everyone creating content is on the same page.
• •Embrace Playful Honesty: Continue to use witty and engaging language, especially puns related to "date" or "wild," while always backing it up with clear, honest information about ingredients and benefits.
• •Ingredient-Forward Storytelling: Let the quality and naturalness of the ingredients shine. Use descriptive language that appeals to the senses when talking about nuts, dates, cocoa, etc., reinforcing the "clean" and "artisan" values.
• •Consistent Visual-Verbal Synergy: Ensure the playful and natural tone of the copy is consistently reflected in the visuals used on social media, the website, and packaging. Bright, natural-looking imagery that evokes energy and enjoyment will complement the voice.
• •Engage Authentically: When interacting with customers online (comments, DMs, reviews), maintain the friendly, approachable, and helpful tone. Respond to both positive and negative feedback transparently and in line with brand values.

Social Perception

Trusted Healthy Option, Good for Specific Dietary Needs, High Quality, Slightly Premium, Innovative and Flavorful, Honest and "Clean"

Copy Examples

• •Headline: Ditch the doubt, grab a Wild Date. ✨ Body: Seriously tasty snacks made with 100% clean ingredients. No secrets, just naturally sweetened goodness. Ready for a guilt-free fling? #WildDate #HealthySnacks #NaturallySweet
• •Headline: Your tastebuds are about to go on an adventure. Body: We get it. Healthy can sound boring. But our [Product Name, e.g., Choco Cherry & Almond Butter Snack Bar] is here to rock your world. Real ingredients, unreal flavour. What are you waiting for? 😉 #GoWild #CleanEating #SnackHappy
• •Headline: No funny business. Just seriously good snacks. Body: At Wild Date, we’re all about transparency. That means no hidden sugars, no weird preservatives, just delicious, wholesome goodness you can trust. Fuel your day the clean way! #WildDateTruth #NoAddedSugar #RealFood
• •Headline: Fuel your hustle, the Wild Date way! 🚀 Body: Whether it's pre-workout power or a midday pick-me-up, our [Product Name, e.g., Hunger Busters] are packed with the good stuff to keep you going. Energy that tastes amazing? Yes, please! #WildEnergy #HealthyHabits #SnackAttack
• •Headline: So good, it feels a little naughty (but it’s not!). Body: Indulge your cravings with our [Product Name, e.g., Hazelnut Choco Granola]. Rich, delicious, and made with ingredients you can actually pronounce. It’s time to treat yourself right. #GuiltFreeIndulgence #WildlyDelicious #HealthyTreats