Brand Tone

Authentic & Down-to-Earth, Passionate & Quality-Focused, Local & Community-Oriented, Slightly Rugged/Adventurous

Brand Values

• •Quality
• •Craftsmanship
• •Local Pride/Connection
• •Honesty/Fairness
• •Simplicity

Best Practices

• •Embrace Alberta Roots: Consistently incorporate local landmarks (Cowboy Trail, Alberta foothills), colloquialisms (if appropriate and authentic), and imagery that reflects the Albertan landscape and lifestyle. This reinforces the "local pride" value.
• •Focus on Quality & Craft: Always highlight the "premium," "small-batch," and "carefully roasted" aspects of the coffee. Use descriptive language that speaks to the sensory experience of high-quality coffee.
• •Keep it Genuine & Approachable: Avoid overly corporate or pretentious language. The tone should feel like a friendly, knowledgeable local sharing their passion. "A simply perfect cup" is a good example of this directness.
• •Tell Your Story (Subtly): Weave in elements of the brand's origin, the significance of the "Wildcat" name (if there's a story), and the passion behind the roasting. This builds connection and authenticity.
• •Engage with Your Community: In social media and customer interactions, maintain a warm, responsive, and community-focused tone. Highlight local partnerships and events when relevant.

Social Perception

Customers and local mentions perceive Wildcat Coffee Company as a quality, local coffee roaster. They are seen as part of the local Alberta business community, particularly in the small-town context of Cremona. The association with Ridin' Alberta suggests an appreciation for local businesses that cater to a sense of regional pride and potentially an active, outdoor-oriented lifestyle. There's an understanding that they focus on the quality of their beans and roasting process.

Copy Examples

• •Headline: Wildcat Coffee: Untamed Flavour, Roasted Right Here in Alberta. Body: From the heart of the Cowboy Trail, we bring you coffee that’s as bold and genuine as the Alberta spirit. Small batches, big taste. Taste the wild. Call to Action: Shop Our Roasts Online.
• •Headline: Your Daily Grind, Elevated. Body: Wildcat Coffee Company meticulously sources and roasts premium beans for a simply perfect cup, every time. No fuss, just exceptional coffee from the Alberta foothills. Call to Action: Discover Your New Favourite Blend.
• •Headline: More Than Just Coffee – It’s a Taste of Alberta. Body: Proudly roasted in Cremona, Wildcat Coffee captures the essence of the Cowboy Trail in every bag. Quality beans, careful roasting, and a passion for great coffee. Call to Action: Support Local, Drink Wildcat.
• •Headline: Fuel Your Adventure. Body: Whether you're hitting the trails or conquering your day, Wildcat Coffee delivers the rich, smooth flavour you need. Small-batch roasted for peak freshness and taste. Call to Action: Get Your Wildcat Coffee Today!
• •Headline: Real Coffee, Real Alberta. Body: At Wildcat Coffee Company, we believe in honest, craft-roasted coffee. Experience the true taste of quality, born in the foothills and brewed for you. Call to Action: Explore Our Coffee Collection.