Brand Tone

Free-spirited and Adventurous, Friendly and Approachable, Inspirational and Empowering, Authentic and Earthy, Slightly Whimsical and Romantic

Brand Values

• •Individuality and Self-Expression
• •Love for Bohemian and Western Aesthetics
• •Quality and Uniqueness
• •Customer Connection
• •Joy and Confidence through Fashion

Best Practices

• •Embrace Storytelling: Weave narratives of adventure, freedom, and self-discovery into product descriptions and social media posts. Use evocative language that transports the reader.
• •Use Keywords of the Aesthetic: Consistently incorporate words like "wanderer," "free-spirit," "boho," "gypsy," "vintage-inspired," "earthy," "flowy," "artisan," "unique," "soulful" where appropriate.
• •Maintain a Warm and Inclusive Voice: Address your audience directly and make them feel part of the Wild Bohemian community (e.g., "Hey Wild Heart," "Fellow Dreamers"). Be responsive and engaging in comments.
• •Visual-Verbal Harmony: Ensure your copy complements the visual imagery. If the image is adventurous, the copy should echo that. If it's serene, the copy can be more poetic and gentle.
• •Create a Brand Style Guide: Develop a simple guide that outlines key tone words, phrases to use (and avoid), and examples of on-brand copy. This will help ensure consistency across all team members or anyone creating content for the brand.

Social Perception

A go-to source for unique bohemian and western-inspired fashion. A brand with a strong, consistent aesthetic. Trustworthy, with good quality products and customer service. Fashion-forward within its niche, offering trendy yet timeless pieces. Relatable and inspiring, particularly for those who identify with a free-spirited lifestyle.

Copy Examples

• •Instagram Post (New Arrival - Flowy Dress): Unleash your inner wanderer. 🌿 Our new [Dress Name] maxi dress just dropped, ready to drift with you through sun-drenched meadows and starlit nights. Embrace the breeze and your beautiful spirit. Shop the look via the link in bio! #WildBohemian #BohoDress #FreeSpiritFashion #NewArrival
• •Facebook Ad (General Boutique Promotion): Dare to be different. Your style tells your story. At Wild Bohemian, we curate pieces for the dreamers, the adventurers, and the uniquely you. Discover handcrafted jewelry, flowing silhouettes, and western-inspired treasures that speak to your soul. ✨ Explore the collection: [Link to Website]
• •Product Description (Graphic Tee): More than just a tee, it's a vibe. Our '[Tee Name]' graphic tee blends soft-touch comfort with a vintage-inspired design that whispers tales of open roads and desert moons. Perfect for pairing with your favorite flares or denim shorts for that effortlessly cool, bohemian edge. Live wild, dress free.
• •Email Newsletter Subject Line: Just In: Pieces That Roam as Free as You Do 🌵 Email Body Snippet: Hey Wild Heart, get ready to update your adventure wardrobe! Our latest arrivals are infused with the spirit of bohemian wanderlust and a touch of rustic charm. From statement turquoise to everyday essentials with a twist, find something that makes your soul sing...
• •Pinterest Pin Description (Outfit Inspo): Boho layers for golden hour magic. ✨ Get the look: [Product 1 Name] kimono, [Product 2 Name] tank, and our signature silver stacking rings. Pin this for your next free-spirited escapade! #BohemianStyle #WesternChic #OutfitInspiration #WildBohemianLook