Brand Tone

caring, informative, and empowering

Brand Values

• •Holistic Health: Focus on the overall well-being of dogs by addressing the root cause (gut health) rather than just symptoms.
• •Science-Backed Solutions: Products are formulated based on an understanding of canine gut health and with input from pet nutrition experts.
• •Natural & Safe Ingredients: Emphasis on "simple, minimal, natural" ingredients. The MCT-3 Oil is highlighted as a more potent and targeted alternative to regular coconut oil.
• •Effectiveness & Results: The brand is committed to delivering tangible improvements in dogs' health and quality of life.
• •Empowerment of Pet Owners: Providing knowledge and effective tools for owners to manage and improve their dogs' health.
• •Transparency & Support: Offering clear information about their products and process, along with customer support and nutritionist guidance.

Best Practices

• •Lead with Empathy: Always acknowledge the owner's concern and the dog's discomfort before presenting the solution. Use phrases that show understanding (e.g., "We know how frustrating it can be," "Watching your companion suffer is hard").
• •Focus on the "Root Cause" and "Solution": Consistently message that wildbiome addresses the underlying problem (gut imbalance) rather than just masking symptoms, offering a long-term solution.
• •Educate, Don't Just Sell: Provide valuable information about dog gut health, the role of the microbiome, and how specific ingredients work. This builds trust and positions the brand as an authority.
• •Use Clear, Positive, and Empowering Language: Avoid overly technical jargon. Focus on the positive outcomes (relief, comfort, happiness, vibrant life) and empower owners by showing them they can make a real difference in their dog's health.
• •Showcase Real Stories and Results (Authentically): Continue to use testimonials and user-generated content, as these strongly reinforce the brand's effectiveness and caring nature. Ensure these stories feel genuine and relatable.

Social Perception

trustworthy and effective brand that offers a genuine solution for persistent and often frustrating dog health issues

Copy Examples

• •Headline: Tired of the Itch-Scratch-Sigh Cycle? Body: It’s heartbreaking to watch your best friend suffer from constant itching and painful ear infections. Wildbiome goes beyond surface-level fixes to target the root cause: an imbalanced gut. Our simple, 2-step system helps cleanse harmful yeast and restore gut health, so your dog can finally find lasting relief. Reclaim their comfort and your peace of mind.
• •Headline: Stop Chasing Symptoms. Heal the Gut. Body: Endless vet visits? Creams and meds that only offer temporary relief? Wildbiome offers a different path. We focus on rebalancing your dog's gut microbiome – the key to resolving chronic skin issues, allergies, and digestive upset from the inside out. Give your dog the gift of a happy, healthy gut and a vibrant life.
• •Headline: From ER Vet Tech to Your Dog’s Gut Health Advocate. Body: Our founder saw too many dogs suffering from issues that traditional treatments couldn't resolve. That’s why Wildbiome was born – a science-backed, natural approach to restore your dog's gut health and end chronic discomfort for good. Because a healthy gut means a happy pup.
• •Headline: Is Your Dog's Gut Out of Whack? Body: Itching, paw licking, yeasty ears, and tummy troubles are often signs of an unhappy gut. Wildbiome’s targeted MCT-3 Oil and powerful DT-Synbiotic 1 work together to detoxify and rebalance their delicate system. See the difference a healthy microbiome can make. 90-day money-back guarantee.
• •Headline: Happy Gut, Happy Dog. It’s That Simple. Body: Imagine your dog free from the constant discomfort of skin irritations and digestive issues. Wildbiome’s nutritionist-formulated system makes it possible by restoring their gut health, the foundation of overall wellness. One simple daily habit for a lifetime of wags.