Brand Tone

Confident and Value-Oriented, Enthusiast-Focused, Promotional and Direct

Brand Values

• •Power and Performance
• •Affordability/Value
• •Innovation
• •Reliability
• •Eco-Consciousness
• •User-Friendliness/Ease of Use

Best Practices

• •Emphasize Power & Results: Always highlight what the tools can *do* for the customer – clear thick brush, achieve a clean cut, make tasks easier and faster.
• •Reinforce Value: Subtly or directly mention the affordability and smart investment aspect, contrasting performance with price.
• •Use Strong, Active Verbs: Words like "conquer," "tame," "unleash," "dominate," "power through" convey strength and capability.
• •Speak to the Homeowner Enthusiast: Address the pride and satisfaction that comes from maintaining a great-looking yard. Frame tool ownership as an upgrade to their capabilities.
• •Maintain Clarity and Simplicity: While confident, avoid overly technical jargon. Focus on the benefits and ease of use in a straightforward manner.

Social Perception

A brand that offers good "bang for your buck," providing powerful tools at a lower price than some big-name competitors. A viable option for homeowners who need capable tools for regular yard work without wanting to invest in high-end professional equipment.

Copy Examples

• •Unleash the beast in your backyard! Wild Badger Power delivers the muscle you need to conquer any task, without emptying your wallet. Power through, effortlessly.
• •Why pay more for pro-grade power? Wild Badger tools are engineered for homeowners who demand performance and value. Get the job done right, season after season.
• •Tame your wild. From overgrown lawns to unruly hedges, Wild Badger Power gives you the confidence and control to transform your outdoor space. Your weekend just got an upgrade.
• •Serious power. Smart price. Wild Badger Power is built for the savvy homeowner who knows quality doesn’t have to break the bank. Experience the difference.
• •Stop wrestling with your yard. Start dominating it. Wild Badger Power tools are designed for easy use and maximum impact. Get ready to love your lawn work.