Tono de Marca

passionate, educational, and encouraging

Valores de Marca

• •health
• •natural ingredients
• •sustainability
• •organic products
• •non-ultra-processed food
• •artisanal production
• •environmental responsibility
• •gluten-free

Mejores Prácticas

• •Be Passionate and Enthusiastic: Your passion for health and flavor is contagious. Let it shine through in your writing.
• •Educate and Empower: Share your knowledge about the benefits of fermented foods to help your audience make informed choices.
• •Use Simple, Accessible Language: Avoid jargon and technical terms. Explain the science behind your products in a way that is easy for everyone to understand.
• •Highlight the "Why": Continuously reinforce your brand's mission and values. Remind your audience why you do what you do.
• •Let Your Customers Speak for You: Share testimonials and user-generated content to build trust and social proof.

Percepción Social

overwhelmingly positive, seen as a trustworthy and high-quality provider of healthy food alternatives, products are described as delicious, fabulous, and the best, appreciated for taste and health benefits, perceived as authentic and caring due to hand-made, artisan nature.

Ejemplos de Copy

• •Ditch the Sugar, Not the Flavor. Your favorite ketchup just got a gut-friendly makeover. Our Live, Fermented, Organic Tomato & Date Ketchup is packed with flavor and billions of live cultures. Make the switch to a condiment that loves you back.
• •The Secret to a Happy Gut? It's in the Sauce. Elevate your meals and your well-being with our range of live, fermented condiments. From tangy barbecue to spicy sriracha, we have everything you need to add a burst of flavor and a boost of probiotics to your plate.
• •Real Ingredients. Real Flavor. Real Good for You. At Wild & Cultured, we believe that food should be both delicious and nourishing. That's why we handcraft our condiments in small batches using only the finest organic ingredients. No artificial anything, ever.
• •Join the Fermentation Revolution. It's time to rethink your condiments. Swap out the ultra-processed for the naturally fermented and discover a world of flavor that's actively good for you. Your taste buds and your gut will thank you.
• •Taste the Goodness. Feel the Difference. Our mission is to make healthy eating easy and enjoyable. With our live, fermented, organic condiments, you can add a touch of culinary magic and a wealth of health benefits to every meal.