Brand Tone

Approachable and Friendly, Aspirational yet Attainable, Enthusiastic and Passionate, Slightly Playful and Whimsical, Feminine and Empowering

Brand Values

• •Individuality and Self-Expression
• •Connection with Nature/Free Spirit
• •Comfort and Style
• •Affordability/Accessibility
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, whimsical, empowering) with examples of "do's and don'ts" for easy reference by anyone creating content.
• •Know Your Audience Intimately: Understand their language, aspirations, and what resonates with them. Tailor your copy to speak directly to the "Wild Acorn" customer – someone who likely appreciates individuality, nature, and a relaxed yet stylish aesthetic.
• •Use Consistent Terminology and Phrases: Incorporate recurring words and phrases that reflect your brand's personality. For Wild Acorn, this might include terms like "wild spirit," "free-spirited," "boho," "adventure," "wander," "magic," "bloom."
• •Tell Stories, Don't Just Sell Products: Weave narratives around your products that evoke the lifestyle and values your brand represents. Instead of "Brown Suede Jacket," try "Ready for autumn adventures in our 'Golden Hour Suede Jacket' – feel the call of the open road."
• •Be Authentic and Human: Let the passion for your brand and products shine through. Engage genuinely with your audience on social media, respond to comments in the brand's voice, and don't be afraid to show the human side of WILD ACORN CLOTHING. This builds trust and a stronger connection.

Social Perception

Positive Aesthetic Appreciation, Engaged Community (on social media), Seen as On-Trend, Boutique Appeal

Copy Examples

• •Unleash your inner wildflower 🌸✨ Our new 'Daydreamer Maxi Dress' has just landed, ready to take you from sun-drenched picnics to magical twilight evenings. Embrace the comfort, own your spirit. #WildAcornStyle #BohoDress #NewCollection
• •WILD ACORN CLOTHING: Curated for the free spirit. Discover pieces that tell your story.
• •Hey Wild One! 🍂 Your new favorite adventure outfit is waiting (at a dreamier price!).
• •More than just a scarf, it's a whisper of the wild. Our 'Desert Bloom Wild Rag' adds that perfect touch of untamed elegance to any look. Tie it, drape it, make it uniquely yours. Versatile, vibrant, and oh-so-you.
• •Same top, endless vibes! ✨ Which look speaks to your wild heart? Show us how you style your Wild Acorn finds! #WildAcornAndCo #StyleHacks #BohoChic #OOTDInspo