Brand Tone

Whimsical & Nostalgic, Artistic & Passionate, Joyful & Vibrant, Inspirational & Empowering.

Brand Values

• •Celebration of Artistry
• •Nostalgia and Wonder
• •Quality and Craftsmanship
• •Individuality and Boldness
• •Community

Best Practices

• •Use a "Whimsical & Artistic" Vocabulary: Consistently use words like magic, wonder, imagination, flair, vibrant, charm, nostalgic, iconic, timeless, and artistry to reinforce the brand's core themes.
• •Always Connect to the Story: Frame products not just as items, but as pieces of a larger story—the story of Mary Blair. Mention her, her connection to Disney, and her pioneering spirit in product descriptions and social media posts.
• •Embrace Color in Language: Mirror Mary Blair's art by using descriptive, evocative color names in your copy (e.g., "cerulean blue," "tangerine spots," "emerald skies") instead of basic color terms.
• •Maintain a Positive and Passionate Voice: The brand's voice should always be enthusiastic and celebratory. Use exclamation points and positive emojis (like ✨, 💖, 🎨) where appropriate to convey genuine excitement for the art and the products.
• •Speak to the "Young at Heart": Address the audience directly, acknowledging their shared love for nostalgia, art, and finding joy in the everyday. The tone should be inclusive and friendly, creating a sense of a shared fan community.

Social Perception

The brand is perceived as a high-quality, authentic purveyor of Mary Blair's legacy, built on an admiration for her art. It is seen as a niche, passion-driven business for a dedicated fanbase.

Copy Examples

• •Wrap yourself in pure imagination. ✨ Our new 'Wonderland Floral' scarf features one of Mary Blair's famously vibrant and whimsical patterns. It's more than an accessory; it's a piece of art history. Ready to wear your magic? Tap to shop!
• •For the Young at Heart. For the Wildly Colorful. Discover apparel and gifts inspired by the legendary art of Mary Blair. Live your life in vivid color.
• •Subject: A Color You've Never Seen Before... Hi [Name], Walt Disney once said Mary Blair knew colors he had never heard of. We're dedicated to bringing that same magic and flair directly to you. Explore our newest collection, where every piece tells a story of whimsy, wonder, and unapologetic style. Be bold. Be vibrant. Be you.
• •Inspired by Mary Blair's groundbreaking concept art for the 1950s, this knit sweater is a wearable masterpiece. Crafted in Los Angeles, its bold, geometric design and unique color palette channel the modernist spirit that changed animation forever. A timeless piece for the artful soul.
• •Love the magic of classic Disney? You have Mary Blair to thank for its color and flair. From Cinderella's castle to the whimsical world of 'it's a small world,' her vision was iconic. We're 'Wild About Mary Blair,' and we've created a collection to celebrate her legacy. Shop now and own a piece of the magic!