Brand Tone

friendly, caring, and passionate

Brand Values

• •Rabbit Welfare
• •Natural and Safe Products
• •Affordability
• •Education
• •Community and Support

Best Practices

• •Always Prioritize Rabbit Welfare: Frame product benefits and information around the health, safety, and happiness of rabbits. This reinforces the core brand value.
• •Use Warm and Engaging Language: Employ a friendly, approachable, and caring tone. Words like "spoil," "love," "happy," "healthy," and "enriching" can be effective.
• •Educate and Inform: Share knowledge about rabbit care, the importance of natural ingredients, and enrichment. This builds trust and positions the brand as an authority.
• •Maintain a Positive and Enthusiastic Voice: Reflect the joy and passion of rabbit ownership. Use positive language and express excitement about the products and the well-being of bunnies.
• •Be Authentic and Transparent: Clearly communicate the brand's commitment to natural and safe products. If addressing potential concerns (like harmful ingredients in other products), do so in an informative rather than overly alarmist way.

Social Perception

Customers generally perceive Wild About Bunnies very positively. Reviews frequently praise the quality and safety of the products, the wide variety offered, and the affordable prices. The brand is seen as reputable and passionate about rabbit welfare.

Copy Examples

• •Hop into Happiness! Spoil your bunny with natural, safe, and delicious treats they'll go wild for!
• •Did you know many commercial rabbit toys contain unsafe dyes and materials? 🚫 At Wild About Bunnies, we only stock toys that are 100% bunny-safe and encourage natural behaviours. Because your furry friend's health and happiness are our top priority! 🐰❤️ #RabbitSafety #BunnyEnrichment #WildAboutBunnies
• •Give your beloved bun a taste of the wild! Our specially selected [Forage Blend Name] is packed with natural goodness, promoting healthy digestion and providing hours of enriching nibbling fun. Free from nasty additives, just pure, wholesome ingredients.
• •New Arrivals Your Bunny Will Binky For! 🎉
• •Founded by passionate rabbit lovers, Wild About Bunnies is dedicated to helping every bunny live a happy and healthy life. We believe that safe, natural products shouldn't be a luxury. That's why we're committed to providing the very best for your furry family members at prices you'll love.