Brand Tone

Playful, adventurous, heartfelt, aspirational, and encouraging.

Brand Values

• •Authenticity and Self-Expression
• •Community and Connection
• •Adventure and Playfulness
• •Mind, Body, and Spirit Balance
• •Artisanal Roots and Growth

Best Practices

• •Embrace Storytelling: Every piece of copy should echo the brand's journey from a small market stand to a beloved community, emphasizing craftsmanship and passion.
• •Use Evocative and Empowering Language: Consistently use words that align with adventure, freedom, self-expression, and connection. Phrases like "free spirit," "adventurous heart," and "soul sister" reinforce the brand's core values.
• •Foster a Sense of Community: Address the audience directly and inclusively ("you," "your tribe," "soul sister"). Encourage interaction by asking questions and creating a dialogue.
• •Maintain a Playful and Aspirational Feel: The tone should be light, inspiring, and focused on the positive experiences and memories associated with the jewelry.
• •Be Consistent Across All Platforms: Whether it's a tweet, an Instagram caption, or a website banner, the voice of Wild Abandon should be immediately recognizable, reflecting its core identity as a brand for adventurous and authentic individuals.

Social Perception

Wild Abandon is perceived as a brand offering unique and versatile jewelry, with a strong emphasis on community and connection. Its narrative of humble beginnings adds to its authentic appeal. Customers view it as a community for like-minded, free-spirited women, appreciating its aesthetic and inspiring mission.

Copy Examples

• •Unleash your inner adventurer. Our new collection has just landed, crafted for the souls that run wild and free. Which piece is calling your name? ✨ #WildAbandon #JewelryForFreeSpirits
• •Written in the stars, worn by you. Discover our Zodiac collection and wear your cosmic signature with pride. What's your sign?
• •For the moments that take your breath away and the memories you'll cherish forever. Our jewelry is more than an accessory; it's a companion for your journey. Find your adventure-ready piece today.
• •Hey Soul Sister, just a little something to brighten your day. A reminder that you are unique, you are celebrated, and you are part of our wild tribe. P.S. We just added some new treasures you might love.
• •Bold, unapologetic, and designed to be noticed. This isn't just a necklace; it's a statement. A celebration of your unique style and the fire within. Let it speak for you.