Brand Tone

Aspirational yet Grounded, luxurious, adventurous, and serene. It is inspirational, adventurous, community-oriented, welcoming, serene, and mindful.

Brand Values

• •Connection & Community
• •Adventure & Unique Experiences
• •Nature & Place
• •Craftsmanship & Quality
• •Sustainability & Responsibility

Best Practices

• •Lead with the "Why": Always frame the experience, not just the features. Focus on the feeling: restoration, adventure, connection.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses like 'crackling wood-fired stove,' 'invigorating cold plunge,' and 'stunning skyline views.'
• •Balance Luxury with Ruggedness: Use the 'barefoot luxury' concept, pairing premium terms ('luxurious robes') with earthy ones ('rugged beauty,' 'raw,' 'wild').
• •Champion Community and Connection: Consistently use inclusive and communal language, fostering engagement and highlighting the goal of 'warming up the Seattle freeze.'
• •Weave Values into the Narrative: Don't just state your values, show them. Mention the 'Wild Reserve' donation or the craftsmanship and local build to reinforce authenticity.

Social Perception

Wild Haus is perceived as a premium, innovative, and highly desirable experience in the Seattle area. It's seen as a novel, exciting, and 'must-try' activity, perfect for social media sharing. Customers view it as a luxury treat and a worthwhile splurge, delivering a unique, relaxing, and memorable adventure with high value, successfully creating a strong sense of FOMO.

Copy Examples

• •This isn't your average Tuesday. Ditch the routine and find your wild on the water. Our wood-fired floating saunas are more than a moment of peace—they're a full-body reset against the Seattle skyline. Tap to book your voyage.
• •Restore & Rewild. Hop aboard for a barefoot luxury experience where the healing heat of the sauna meets the cold plunge of Lake Union. Unplug, connect, and come back to yourself. [Button: Book Your Escape]
• •Tired of the Seattle Freeze? We've got the heat.
• •Some of the best connections are made offline. Our communal voyages are designed to bring people together for an experience you'll be talking about long after you've left the dock. Tag someone you'd share a sauna with! #WildHausPNW #Community
• •Wild Haus: A Scandinavian tradition, forged in the PNW. Experience Seattle's most unique adventure—a captained, wood-fired sauna voyage on Lake Union. Perfect for team outings, special celebrations, or a bold act of self-care.