Brand Tone

Expert/Knowledgeable, Professional/Specialist, Solution-Oriented/Helpful, Direct/Informative

Brand Values

• •Expertise/Experience
• •Quality
• •Sustainability/Eco-Friendliness
• •Problem Solving/Effectiveness
• •Customer Focus

Best Practices

• •Prioritize Expertise and Clarity: Always write from a position of knowledge. Use precise terminology relevant to viticulture but explain it clearly for a wider audience. Avoid overly casual language or jargon without explanation.
• •Focus on Solutions and Benefits: Frame product descriptions and content around how the nets solve specific problems for growers (e.g., "prevent bird damage," "reduce hail impact," "sustainable pest control").
• •Maintain a Professional and Trustworthy Voice: Ensure all communication is respectful, reliable, and builds confidence. This means accurate product information, clear terms and conditions, and responsive customer service.
• •Emphasize Durability and Quality: Use words that convey the long-lasting nature and effectiveness of the products, reinforcing the value of the investment.
• •Be Direct and Informative: Get straight to the point. Provide all necessary information succinctly, whether it's about product specifications, shipping, or advice in the knowledge center.

Social Perception

The perception is more likely tied to the parent company, Howitec Netting B.V., which aims to be seen as a knowledgeable and reliable partner in netting solutions. Customers are likely to perceive the brand based on the quality of the nets, the efficiency of the ordering and delivery process, and the usefulness of the information provided. The emphasis on experience and specialization likely contributes to a perception of reliability.

Copy Examples

• •Protect Your Harvest with Expert Vineyard Netting. With over 30 years of specialized experience, wijnbouwnetten.be offers durable and effective solutions against pests and weather. Secure your yield today.
• •Shield your grapes from the invasive Suzuki fruit fly. Our specially designed nets feature an ultra-fine mesh (0.88x1.02 mm), providing proven protection while ensuring optimal light and air permeability for healthy vine development. Invest in quality, safeguard your vintage.
• •Understanding Vineyard Threats: A Grower's Guide to Effective Netting. At wijnbouwnetten.be, we leverage three decades of expertise to help you navigate the challenges of modern viticulture. Learn how our specialized nets offer sustainable protection and enhance your grape quality.
• •Your Trusted Partner in Viticulture Protection. Wijnbouwnetten.be, a Howitec Netting bv company, is dedicated to providing specialist netting solutions. We combine extensive knowledge with high-quality materials to ensure your vineyard thrives, season after season.
• •Ensure a Bountiful Harvest. Explore our range of specialized vineyard nets or contact our experts for a personalized consultation. Protect your investment with wijnbouwnetten.be.