Brand Tone

Community-Oriented & Collaborative, Empowering & Enabling, Positive & Optimistic, Innovative & Smart, Accessible & User-Friendly, Supportive & Helpful

Brand Values

• •Community & Connection
• •Sustainability & Environmental Responsibility
• •Local Empowerment & Participation
• •Innovation
• •Well-being & Livability
• •Collaboration

Best Practices

• •Always Emphasize "Togetherness" and "Community": Use words like "samen" (together), "buurt" (neighborhood), "gemeenschap" (community), "ons/onze" (us/our) frequently. Frame benefits in terms of collective good as well as individual advantage.
• •Maintain a Positive and Encouraging Voice: Focus on solutions, improvements, and the positive impact of engagement. Use uplifting and motivational language. Avoid overly technical jargon where possible, especially in public-facing communication, ensuring accessibility.
• •Be Empowering and Action-Oriented: Use active verbs and clear calls to action. Make it clear how individuals can participate and make a difference. Highlight the agency of community members.
• •Stay Authentic and Relatable: Use language that resonates with everyday people. Share real stories and examples from the community (with permission). The name "Wijkie" itself is informal and approachable; the copy should reflect this.
• •Clearly Segment and Tailor for Different "Wijkie" Initiatives (if applicable): While maintaining an overarching community-focused and positive tone, ensure the specific benefits and calls to action are clear for each distinct service (energy sharing, initiative platform, play). If these are separate entities, ensure branding differentiates them sufficiently while perhaps sharing core values. If they are facets of one overarching "Wijkie" brand, ensure messaging clearly directs users to the relevant service.

Social Perception

As a Facilitator/Enabler, Locally Focused & Relevant, Innovative (for the energy app), Supportive of Local Economy (energy app), Positive for Child Development (play platform), Trustworthy (especially "Voor je Wijkie")

Copy Examples

• •Power up your neighborhood! With Wijkie, share your solar energy with neighbors or use locally generated green power. Let's make our community greener and save on energy bills, together. Join the Wijkie movement today! #WijkieEnergie #SamenDuurzaam #LocalPower
• •Have a brilliant idea for our 'wijk'? Voor je Wijkie is here to help you bring it to life! Connect with neighbors, find resources, and let's build a more beautiful community, project by project. Your neighborhood, your initiative! #VoorJeWijkie #Buurtkracht #SamenSterk
• •What makes your 'wijkie' special? Share your favorite local spots and stories below! At Wijkie, we believe in the power of connection and local pride. Let's celebrate our neighborhoods! #WijkieLove #CommunityFirst #MyNeighborhood
• •Smart energy is now in your hands! Download the Wijkie app to see how much green energy your street is generating and earn 'Wijkies' for making sustainable choices. Good for your wallet, great for our planet! #WijkieApp #GreenEnergy #SmartLiving
• •Big smiles in [Neighborhood Name]! Thanks to local heroes and the Wijkie platform, the new community garden is blooming. This is what happens when we come together. What will we achieve next in your 'wijkie'? #WijkieSuccess #CommunityImpact #LocalHeroes